Chemours™ Ti-Pure™ Titanium dioxide is a white pigment that efficiently scatters visible light, thereby imparting whiteness, brightness and opacity. As a key ingredient in paint and coating formulations, Ti-Pure™ pigments contribute to excellent durability for industrial and exterior architectural applications and excellent hiding power for interior architectural applications.

Ti-Pure™ Solutions for OEM/Industrial

What are industrial coatings?

Industrial coatings are essentially a type of paint applied to substrates such as various metals and plastics to improve their appearance and to protect the product. Industrial coatings cover a range of market segments. Each application demands different coatings properties based on the specific performance requirements. Titanium Dioxide (TiO2) is a pigment widely used in industrial coatings to enhance the hiding power and opacity of the coating. In addition to improving whiteness, opacity, and aesthetics, the properties of TiO2 added to the coating also impact the coating’s performance such as exterior durability, level of gloss, dirt pickup resistance, and film cure.
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Ti-Pure™ titanium dioxide
Chemours has been the leader in titanium dioxide technology since it pioneered the breakthrough chemistry in 1931. Its various grades of TiO2 are a key component of some of the whitest and brightest, high performance industrial coatings. Chemours continuously innovates to further enhance its Ti-Pure× titanium dioxides. It provides specialized solutions for durable automotive, aerospace, marine, industrial buildings, appliances, coil, and can coatings. In addition, Ti-Pure™ titanium dioxide helps produce visually appealing plastic and gleaming laminates.
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Ti-Pure™ TiO2 provides excellent durability by enhancing the performance of other ingredients in the industrial coating. The size distribution and surface treatment of TiO2 particles are two key parameters which determine the performance differences between various grades.
  • Smaller particles and a narrower particle size distribution provide superior gloss
  • Silica coating improves exterior durability and gloss retention with resistance to chalking
  • Alumina coating enhances ease of dispersion and provides flocculation resistance
Comparative studies have shown that Ti-Pure™ super durable grades for industrial applications deliver twice the coating lifetime, superior gloss-retention, and less colour fading, as compared to standard TiO 2 grades.
Standard TiO2 grade
The choice of a suitable Ti-Pure™ grade depends on the application and specific end user requirements. A general discussion on the requirements of various industrial sectors is presented below. Chemours’ technical support team can provide further information based on your specific requirements if required.

Application Segments

Ti-Pure™ industrial solutions cover a variety of market segments including:
  • Automotive coatings
  • Aerospace & marine coatings
  • Industrial building
  • Appliance and electronics


Ti-Pure™ solutions are widely used in the automotive sector to protect and enhance auto exteriors. Car manufacturers must meet brand standards and comply with strict governmental regulations while meeting customer expectations regarding the durability of their vehicles. Ti-Pure™ titanium dioxides protects automobile interiors and exteriors from weathering, deterioration due to UV radiation, and heat damage. Production of automotive coatings is one of the most demanding industrial applications of titanium dioxide. Automotive coatings require manufacturing and application process optimization, high mechanical and chemical integrity, and impeccable aesthetics. Ti-Pure™ titanium dioxide offers color preservation properties by protecting against weathering and UV rays. They also give coatings a high-gloss finish that keeps vehicles looking new. Ti-Pure™provides batch-to-batch consistency allowing manufacturers to produce a consistently superior quality finish.

Aerospace and Marine

Aerospace and marine vessels represent a significant investment for their owners and operators. Boats, shipping vessels, rail cars, and airplanes are routinely faced with tough environmental challenges such as prolonged exposure to sun and salt water. These conditions can cause deterioration of coatings leading to corrosion and structural deterioration. Using the right coating to protect these valuable assets can increase their service life and lower maintenance costs. Ti-Pure™ solutions offer protection from harsh environmental conditions through addition of UV resistance that helps maintain the paint's structural integrity.

Industrial Building

Industrial buildings require extremely durable coatings for protection from the elements. These structures require high performance from the materials with which they’re built and finished over an extended period. Adding high-quality Ti-Pure™TiO₂ to coatings extends the service life of industrial buildings and defends against UV radiation from the sun. Ti-Pure™ TiO2 provides maximum protection against paint degradation, color fading, and corrosion while improving the optics and processability of coatings. Ti-Pure™ products disperse exceptionally well and resist pigment settling. Non-uniformly dispersed pigment in coatings can cause surface weakness leading to onset of corrosion. Ti-Pure™ solutions for industrial coatings are available in a range of white undertones with outstanding opacity. Industrial building applications for Ti-Pure™ systems include:
  • Coil and powder coat applications
  • Water towers
  • Bridges
  • Windmills and other outdoor metal structures

Appliances and Electronics

Appliances and electronics endure repeated heating and cooling cycles which can lead to discoloration, brittleness and cracking over time.

Coil and powder coats containing TiO2 are applied in the factory on metal parts meant for appliances. Coil Coating is applied in a continuous, automated process to metal sheet before fabrication into end products. These coatings more effectively resist chipping, discoloration, and corrosion. Some appliance and electronics applications for Ti-Pure™ systems include:
  • Battery membranes
  • Ovens
  • Refrigerators & Air conditioners
  • Washing machines

Can Coatings

Cans are used to preserve the taste and nutritional values of food and beverages for an extended period. The interaction between the can and food is typically minimized through the use of an organic coating inside the can. A can coating should be able to withstand the production and sterilization processes and prevent chemical migration into food. The coating should also be able to resist aggressive food types and protect the metal of the cans. Ti-Pure™ solutions for can coatings are valued for their good chemical resistance and high gloss properties

Ti-Pure™ product offerings

Chemours offers a range of Ti-Pure™ TiO2 grades suited to various industrial segments. The following table summarizes the essential attributes of the most popular Ti-Pure™ grades for industrial coatings.

  • High initial haze-free gloss, and ultra-durability
    that ensures excellent gloss and color retention
  • Unmatched pigment durability
  • Blue undertone enables production of brighter white
    and colored parts
  • Most demanding automotive
    OEM topcoats and refinishes
  • Durable industrial coatings
  • Aerospace coatings
  • Coil coatings
  • Soft vinyl applications
  • Maximum hiding power and
    brightness for ultra-white or
    light interior applications
  • Simple surface treatment design for
    highly complex systems
  • Designed for non-durable demanding applications
  • Suitable for corrosion resistant coatings
  • Interior alkyd and latex architectural paints
  • E-coat primer applications
  • Can coatings
  • Appliance coatings
  • Automotive primers
  • Suitable for high-performance
  • Good balance of chalking resistance,
    hiding power and gloss
  • Controlled particle size for
    higher productivity and consistency
  • Excellent dispersibility reduces
    mixing time and energy consumption
  • Automotive refinish coatings
  • Non-durable coil
  • Powder coatings
  • Semi-gloss, eggshell and
    satin paints
  • Outstanding chalking resistance,
    gloss retention, and tint retention
  • Excellent exterior durability
  • Good dispersion with excellent
    hiding power and color acceptance
  • Durable industrial coatings
  • Industrial OEM (machinery)
  • Intense color applications
  • Powder coatings
  • Tight particular size control
    for color-match confidence
  • Blue undertone for maximum
    flexibility in formulated color space and brighter,
    cleaner colors in tinted systems
  • Balance of properties for reliability and
    flexibility in high-performance applications
  • Gloss and semi-gloss
    architectural paints
  • Wood coatings
  • Refinish and automotive
    OEM topcoats
  • Coil coatings

Ti-Pure™ performance and durability

Selection of the most suitable Ti-Pure™ for a specific application involves striking the right balance between opacity, durability, level of gloss, and colour retention. The following table lists some Ti-Pure™ grades for selected industrial applications.

Connect with Chemours experts to learn more about Ti-Pure™ industrial grades and to find the right solution for your application.


Case Studies from Ti-Pure™ TiO2 from Chemours

Super-durable TiO2 Offers Excellent Gloss and Tint Retention for Exterior Applications

Chemours™ TS-6200 is a super-durable pigment that has been specifically designed for the most demanding exterior coatings applications.



Downloads from Ti-Pure™ TiO2 from Chemours

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