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Chemours™ Ti-Pure™ Titanium dioxide is a white pigment that efficiently scatters visible light, thereby imparting whiteness, brightness and opacity. As a key ingredient in paint and coating formulations, Ti-Pure™ pigments contribute to excellent durability for industrial and exterior architectural applications and excellent hiding power for interior architectural applications.

Titanium dioxide, the most widely used white pigment in the coatings industry

What is Titanium Dioxide?

Titanium Dioxide (TiO2) is the most important white pigment used in the coatings industry to provide whiteness, brightness and opacity. TiO2 efficiently scatters visible light to provide white opacity when incorporated into a coating to make both white and colored paints. Titanium dioxide not only contains exceptional whitening power, it also increases the durability of a paint.

How does it work?

TiO2 provides opacity by scattering light out of the paint film before it reaches the substrate and causes reflection. Paint films diffusely reflect all visible light thanks to the white pigment, making the film appear opaque, white and bright.

TiO2 pigment performance is strongly linked to how well it is dispersed in the coating: good dispersion means improved durability.

What is Ti-Pure™?

Chemour's Ti-Pure™ is a range of titanium dioxide products for the coating market that offer different performance advantages depending on the market, such as excellent durability for industrial and exterior architectural applications or excellent hiding power for interior architectural applications.

Ti-Pure™ titanium dioxide is available in a wide range of grades to meet formulation needs and coating performance requirements. As a key ingredient in paint and coating formulations, Ti-Pure™ pigments contribute to easy application of the coating, excellent appearance retention and film integrity with moisture resistance. Through its maximized hiding power, tint strength and dispersion performance, paints formulated with Ti-Pure™ offer white bright color and increased durability.

Why Ti-Pure™ from Chemours?

Ti-Pure™ TiO2 benefits from Chemours’ market-leading innovation, support and reliability. Chemours ranks first among titanium dioxide manufacturers in production capacity, product quality, and customer service. The Ti-Pure™ brand is available in different grades for every coating application, making Chemours the first choice as a partner for titanium dioxides as a key ingredient for superior paint formulation to address all market needs. Ti-Pure™ titanium dioxide technology allows the creation of quality paint with good aesthetics and long term performance.

With Ti-Pure™ One Coat, a systems solution designed to create the highest-hiding paint possible by combining innovative Ti-Pure™ products, insights, and expertise, better hiding power and better covering can be achieved with less coats of paint.

Learn more about Ti-Pure™ key benefits and applications


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Case Studies from Titanium dioxide

Super-durable TiO2 Offers Excellent Gloss and Tint Retention for Exterior Applications

Chemours™ TS-6200 is a super-durable pigment that has been specifically designed for the most demanding exterior coatings applications.

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