The material selection platform
Coatings Ingredients
The material selection platform
Coatings Ingredients


Shaping tomorrow’s sustainable Architectural paint formulation with 100% solid urethane rheology modifiers.

This is a Past Webinar

Formulators, producers, and end users of coatings are prioritizing sustainability, safety, and performance, with raw material selection being crucial. Water-based polyurethane Associative thickeners enhance rheological profiles, offering high performance in Water-based coating systems.

This webinar introduces you to the ELEMENTIS RHEOLATE® Powder Thickener portfolio which will support to run a more sustainable, safer, and higher-performing paint formulation. With 100% active powders, we avoid shipping water across the globe and add the following benefits:

  • Sustainability: Realize up to 80% CO2 reduction on transportation and reduce storage space 
  • Safer ingredients: Biocide and VOC-free and compatible with allergy and asthma-friendly paints.
  • Performance: >18% higher efficiency, improved water sensitivity, and color acceptance.

Watch the recording and get introduced to the new family of 100% solid urethane rheology modifiers.

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Presented By:
Carlos Feito
Gerjan van Laar

Length: 25 min

Why should you view this webinar?

In this webinar you will learn..

  • Adding sustainability: Up to 80% CO2 reduction on transportation, Solvent Free, Storage space reduction
  • Adding safer ingredients: VOC-, Biocide-free, Asthma & Allergy friendly paints, Broad range eco-labels compliance
  • Adding performance: Up to 18% more efficiency, Enhanced color acceptance and rub out, Improved water sensitivity

Who should view this webinar?

  • Formulators
  • Marketing Managers
  • Brand Managers
  • R&D Managers
  • Technical Managers

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Carlos Feito R&D Director Coatings EMEIA - Elementis

In 1994 Carlos Feito finished the study of paint and application technology at the university of Paderborn (Germany). For three years he gained experience in developing intumescent coating systems at Herberts GmbH. In 1997 he moved to the Automotive segment of DuPont where he guided teams in development and customer support. In 2007 he moved internally to the industrial segment and led the Product Management for the German speaking countries. Since 2013 he is working for Elementis Specialties in Cologne as Technical Director for the region Europe, Middle East, India & Africa. On a global base he is responsible for the development of additives for the industrial sector.

Gerjan van Laar Global Marketing Manager Architectural - Elementis

Gerjan van Laar has 15 years’ experience in Architectural coatings, covering diverse management roles at DSM Resins, Covestro, Royal Van Wijhe Verf and since 2022 as Global Marketing Manager at Elementis. With a BBA in Business Administration and NIMA-B in Marketing, he drives innovation and business growth at Elementis, meeting Architectural market needs. Passionate about market-driven solutions that enables tomorrow's innovations at customers.

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