The material selection platform
Coatings Ingredients
The material selection platform
Coatings Ingredients


Achieve Titanium Dioxide Independence with New White Pigment

US Silica Coatings PC
This is a Past Webinar

Coating formulators are adopting a new white pigment to reduce dependence on titanium dioxide. Unlike other alternatives, this high-purity silica-based pigment doesn't face issues with UV exposure, pH levels, or fire. The shift away from titanium dioxide isn't just due to technical hurdles but also concerns over its unstable supply. Recent plant closures and price increases have left many formulators wanting greater independence from titanium dioxide.  

This webinar will highlight use cases for both coating and non-coating applications for a formulator’s consideration.  

One interesting use case of this bright white pigment is “cool roof” formulations which are highly engineered surface coatings applied to flat and low-slope roofs. This webinar explores how substituting titanium dioxide with the new pigment enhances aesthetics, solar performance, and weathering in cool coatings. Recent data reveals better economics and improvements in weatherability, substrate adhesion, particle dispersion, and solar reflectance with the new substitute. Apart from coatings, its distinctive properties are utilized in cement and plastic applications.

Register for this webinar and watch the recording now!

NOTE: This webinar is limited to members from North America

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Presented By:
Chris Anderson

Length: 30 min

Why should you view this webinar?

  • Learn new ways to reduce your reliance on titanium dioxide.
  • Explore how to reformulate with a new pigment while preserving the total color space.
  • Achieve a more efficient solar performance in cool roofing coatings.
  • Distinguish how a new white mineral performs differently than other white alternatives.

Who should view this webinar?

  • Purchasing Professionals
  • Formulators
  • R&D Managers
  • Technical Managers
  • Business Leaders

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Chris Anderson Director of Business Development - US Silica

Chris Anderson is a business development leader with global experience who has worked with many diverse industries, including mining, chemical, glass, additive manufacturing, composites and building products. With over 25 years of experience, Chris enjoys commercializing new technologies for society’s benefit while significantly impacting a company’s growth trajectory.

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