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Innovative Technology

SpecialChem / PCI Magazine – Jan 30, 2008

For designers, the consumers' affinity for product differentiation is driving color customization in directions never before imagined. Until recently, the cost and logistics of mass color customization made it impractical from an OEM point of view. However, new technologies, such as AURA® infusion technology, are changing the equation, making mass customization a reality. In fact, the day may be coming when home appliances are custom-colored to match room d├ęcor, or other home appliances and electronics receive a custom splash of color to brighten kitchens, family rooms, bedrooms and every other place in the house. AURA infusion technology is one of five Fantasia® color technologies offered by Bayer MaterialScience LLC, the industry's most complete collection and a one-stop source for adding color and special effects to plastic parts. Initially developed three years ago as a cost-effective process for infusing plastic parts with color, AURA infusion technology has continuously evolved.

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