The Universal Selection Source:
Coatings Ingredients

Coil Coating Part IV - Product Development Case Studies

SpecialChem / Jun 8, 2005

Product development was a relatively simple matter during the early days of coil coating. Let's take the case of a customer who requests a new color or a different gloss range for a different family of products. The coater and the coating manufacturer would meet to review the customer's requirements. They might make a call or two to the formulator and more often than not, a new formula would be ready for production within a week or two. A small batch would then be made at the paint company and shipped to the coater. The coater would run a short line trial and with a little luck, the customer would approve the color and a new product was born. The process would be extremely profitable for both the coater and coating manufacturer. They increased their share of the customer's prepaint business and this resulted in higher monthly and quarterly sales levels with little added sales or marketing expense. The three companies shared in the initial investment with the paint supplier providing the paint at no cost, the coater supplied the line time and the customer made a coil of metal available for the trial.

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