TAGS: Architectural Coatings Industrial Coatings
The Color Solutions business segment within Vibrantz Technologies announces its 2023 color of the year. The segment’s color science and commercial teams have chosen “Approaching Dawn,” a violet hue ideal for subtle accents or bold statements in architectural and industrial paints and coatings applications.
Vibrant Violet Hue Aims to Set Trend
Vibrantz’s Color Solutions team releases a global color of the year each winter as part of their ongoing work to promote and meet future customer demand by identifying and staying ahead of market trends and encouraging broader and varied use of color in paints, coatings and thermoset plastics markets.
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‘Approaching Dawn’ is a vibrant violet hue that imparts a sense of hope and inspiration,” said Alex Capuz, global marketing manager for the Color Solutions segment at Vibrantz.
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As a leading global colorants supplier, we aim to predict color trends for the markets we serve,” added Capuz.
Capuz added that Vibrantz will release complementary regional palettes in January 2023.
Source: Vibrantz Technologies