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Sun Chemical Introduces New Durable Reddish Blue High Performance Pigment For Automotive Coatings

Published on 2008-11-05. Author : SpecialChem

PARSIPPANY, NJ, U.S.A. -- Car makers can expand their color portfolio with Palomar® Delta Blue 60, a durable reddish blue pigment for automotive coatings.

"Today's automotive market is looking for new color offerings that will both catch the eyes of consumers and be cost effective," said Peter Carey-Yard, Director of Marketing for Coatings, Performance Pigments Group, Sun Chemical. "Delta Blue 60 not only expands their color gamut with this unique reddish blue shade, it also provides the potential to reduce paint costs."

By virtue of Delta Blue 60 pigments very reddish blue shade, compared with conventional Blue 60, up to 50 percent of the pigmentation in paints can be phthalocyanine blue, which saves costs.

While Delta Blue pigments are designed for automotive coatings, they can also be used in other high performance industrial applications. Delta Blue pigments offer excellent fastness properties and are transparent with hue neutral flop characteristics that are useful for styling metallic effect colors. While recommended for water based coatings, Delta Blue 60 pigments are suitable for high solids solvent coatings.

About Sun Chemical:
Sun Chemical, a member of the DIC group, is the world's largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales over $4 billion, Sun Chemical has 12,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such established names as Coates, Hartmann, Kohl & Madden, and US Ink. Sun Chemical Corporation is a subsidiary of Sun Chemical Group B.V., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A.

Source: Sun Chemical

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