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Rohm and Haas Introduces Rhoplex™ VSR-50 Emulsion

Published on 2005-10-31. Author : SpecialChem

Philadelphia, PA -- Rohm and Haas has launched an innovative binder, Rhoplex VSR-50 emulsion, into the coatings market. The new 100% acrylic binder is designed for premium-performance, interior and exterior, flat to gloss architectural coatings and is particularly useful in formulating paints to 50 g/l VOC.

Paints based on Rhoplex VSR-50 emulsion have shown performance benefits similar to those of other Rhoplex 100% acrylic binders but offers much lower VOC levels. Paints based on this innovative binder exhibit excellent durability, color retention, dirt pick-up resistance, block resistance, alkali and efflorescence resistance, and an excellent overall balance of properties which paint manufacturers have come to expect from the Rhoplex name.

Rhoplex VSR-50 emulsion is the latest addition to the Rhoplex family of binders which use a combination of innovative technologies from Rohm and Haas. Its composition has been designed to optimize the balance of properties with lower levels of co-solvent. For further information about this product or about any Rohm and Haas products, please contact your local Rohm and Haas Representative.

About Rohm and Haas Company

Rohm and Haas is a Philadelphia-based specialty materials company which makes products for the personal care, grocery, home and construction markets, and the electronics industry. The company had annual sales of approximately $7.3 billion in 2004 with operations in 27 countries.

Source: Rohm and Haas


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