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Rohm and Haas Introduces New Technology for Coatings Market

Published on 2005-12-28. Author : SpecialChem

PHILADELPHIA, PA -- Rohm and Haas Company announced the development of new waterborne technology geared to the high performance coatings market. This new technology, trade marked under the name “Avanse™”, is Rohm and Haas’s latest innovation that offers the most advanced line of waterborne acrylics, delivering the next generation of performance. Avanse™ resins offer considerable improvements in pigment distribution, allowing for significant new levels of coating performance, especially in gloss, corrosion control, and hiding.

Avanse™ MV-100, a high solids, acrylic binder which allows the paint manufacturer a broad formulating latitude, can be used in both primer and topcoat lines. Colin Gouveia, Marketing Director, Functional Polymers, explains that, “Avanse™ MV-100 is an exciting new product that will offer manufacturers an innovative choice in coatings technology.” He continues, “This binder moves the industry towards a systems approach to formulating both low VOC paints and high performance metal coatings.”

In addition, Avanse™ MV-100 meets the needs of changing VOC regulations while not compromising corrosion resistance or gloss retention. Avanse™ MV-100 is the first waterborne technology that is a system approach for 100 grams/liter VOC formulations.

About Rohm and Haas

Rohm and Haas is a Philadelphia-based specialty materials company which makes products for the coatings, personal care, grocery, home and construction markets, and the electronics industry. The company had annual sales of approximately $7.3 billion in 2004 with operations in 27 countries.

Source: Rohm and Haas

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