OK
The Universal Selection Source:
Coatings Ingredients
Product News

New Rust-Oleum® Countertop Transformations™ Do-It-Yourself Coating System

Published on 2011-02-18. Author : SpecialChem

VERNON HILLS, Ill. -- New countertops can transform a kitchen from an out-of-date food prep area to the "hot spot" of the home. Yet, in these uncertain economic times, some homeowners may find it difficult to justify the expense of countertop replacement - or hiring a contractor to install new kitchen countertops.

New Rust-Oleum®

Fortunately, there's an affordable alternative that can give old laminate countertops a premium designer finish without the expense, mess or downtime associated with replacement - new Rust-Oleum® Countertop Transformations™ Do-It-Yourself Countertop Coating System.

"Homeowners today are looking for countertop surfaces that are durable and functional, yet appeal to their sense of style," says Rust-Oleum senior brand manager Ashley Lehrmann. "Countertop Transformations is a highly durable alternative to expensive new countertops that's guaranteed to last for years."

An innovative, do-it-yourself decorative coating system that can replicate the look of today's most sought-after countertop materials - like natural stone - Countertop Transformations gives homeowners the ability to transform their countertops, providing a durable new finish at a fraction of the cost of replacement. The quick and easy coating system eliminates the need to hire a contractor and the mess associated with countertop replacement. In fact, Countertop Transformations is so quick and easy, do-it-yourselfers can give an old, tired, damaged laminate countertop a fresh, new high-end look in less than a weekend. Plus, it's also great for use on bathroom vanities, bar tops, tabletops and more.

With Countertop Transformations, do-it-yourselfers can create a beautiful, peel, stain, and water resistant finish in just a few easy steps:

  • Step 1: Prepare the surface with the Diamond Embedded Sanding Tool (included).
  • Step 2: Apply the Countertop Transformations Adhesive Base Coat.
  • Step 3: Spread the Decorative Color Chips.
  • Step 4: Sand and smooth.
  • Step 5: Apply the Countertop Transformations Protective Top Coat. It's that simple!

Countertop Transformations is available in a variety of on-trend finishes to complement any décor, including Pebbled Ivory, Desert Sand, Java Stone, Onyx and Charcoal - the most sought after "neutrals" in kitchen design. It stands up to daily wear and tear and features HomeShield™ Antimicrobial Protection to protect the painted surface by inhibiting the growth of mold, mildew, and other odor or stain-causing microbes.

The Countertop Transformations kit comes with almost everything needed for a successful countertop refinishing project including an Adhesive Base Coat, Wetting Agent, Decorative Color Chips, a Diamond-Embedded Sanding Tool, Sanding Block, Decorative Chip Dispenser, Decorative Chip Scraper, Texture Sample and Stir Sticks. It also includes step-by-step instructions (in both English and Spanish) and an instructional DVD to make the project even easier.

Countertop Transformations is backed by a 100% Satisfaction Guarantee. A dedicated Product Support line is also available for assistance with projects, if needed.

About Rust-Oleum Corporation

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide product range including decorative fashion paints, durable industrial roof repair coatings and, of course, the famous rust-fighting formula that started it all.

Source: Rust-Oleum Corporation


ENG's TECHSCOUT 2018: Strategic Venturing & Innovation Excellence
Back to Top