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ICI Paints® Introduces The Devoe Regency Paint Line

Published on 2005-04-25. Author : SpecialChem

Cleveland -- ICI Paints®, an international leader in the manufacture, marketing and distribution of world-class paint brands including Glidden and Ralph Lauren, introduced Regency® interior and exterior paints under the Devoe® brand for independent paint dealers.

Available in both interior and exterior paints, Regency is of the finest quality and outperforms many of the premium paints in the market today. The interior paint is a high-solid, acrylic enamel providing exceptional hiding, excellent touch-up and superior adhesion, all with superior flow and leveling. The beautiful, smooth result is washable and scrubbable, even in the flat finish.

The exterior paint is a high-solid, 100% acrylic, providing one-coat coverage over most colors. It is extremely weather-resistant, standing up to cracking, peeling, blistering, fading, dirt-pickup and chalking. It also is mildew and algae resistant* and has exceptional adhesion, even at temperatures as low as 35 degrees.

In addition to the full Color Key® palette, the line is supported by a unique collection of colors representing the newest trends in the market. Best of all, Regency interior and exterior paint provides all the quality expected from more expensive brands, but at a better value.

Regency's innovative labeling also offers an exciting approach. Presented in fashionable, bright color schemes unique to each type of paint, Regency cans quickly capture the attention of the end user while simultaneously guiding them to the correct paint for their needs. The Regency launch will be supported with national advertising in consumer publications, paint trade media and spot market radio this spring and summer.

About ICI Paints

ICI Paints is part of the ICI Group (NYSE: ICI), one of the world's largest producers of specialty products and paints. ICI Paints worldwide has 49 manufacturing sites in 25 countries and more than 15,000 employees. Headquartered in Cleveland, ICI Paints' North American operations produce decorative coatings brands such as Glidden, Dulux, Ralph Lauren, Devoe, Fuller-O'Brien, Sinclair, C-I-L paint, Color Your World and Liquid Nails caulks and adhesives. Products are sold through more than 660 Company stores, national/retail outlets and independent dealers in the United States, Canada and Puerto Rico and exported internationally.

Source: ICI Paints


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