OK
The Universal Selection Source:
Coatings Ingredients
Product News

Global campaign raises Lesonal brand awareness

Published on 2007-02-26. Author : SpecialChem

Sassenheim -- Akzo Nobel Car Refinishes launches a new Lesonal campaign, 'Reliability Made Easy'. With this new theme, Lesonal demonstrates its key proposition of a solution-driven brand that stands for quality and ease of use.

The campaign conveys the key Lesonal values - a compact, easy-to-use and top-quality product range that guarantees complete reliability. This proposition is expressed in a highly original and interactive advertising campaign, featuring a peel-off section. In removing this section, the reader 'repairs' the car damage and uncovers the key message 'Reliability Made Easy'.

Consistent elements within each product advertisement - the peel-off section on a glossy vehicle, and benefit-led copy - make the campaign instantly recognizable, while the interactive aspect reinforces brand recall. The campaign will extend to include animated visuals for the internet, short movies, posters, brochures and postcards.

Lesonal is part of Akzo Nobel, a world leader in coatings. The Lesonal offer meets the highest quality standards for first-class repairs, with durable colors designed for the professional bodyshop. With its compact yet comprehensive range of products, Lesonal can handle any paint job, making Lesonal the preferred choice of bodyshops and distributors. Lesonal paint systems are available throughout the world.

Akzo Nobel is a Global Fortune 500 company and is listed on both the Euronext Amsterdam and NASDAQ stock exchanges. It is also included on the Dow Jones Sustainability Indexes and FTSE4Good Index. Based in the Netherlands, we are a multicultural organization serving customers throughout the world with human and animal healthcare products, coatings, and chemicals. We employ around 61,880 people and conduct our activities in these four segments, with operating subsidiaries in more than 80 countries. Consolidated revenues for 2006 totaled EUR 13.7 billion. The financial results for the first quarter will be published on April 24, 2007.

Akzo Nobel Car Refinishes supplies paint, services and software for car repair, commercial vehicle and automotive markets. The main brands include Sikkens® and Lesonal® in car repair, and Sikkens Autocoat® BT in commercial vehicles. Automotive plastic interior and exterior components customers are also served under Akzo Nobel Car Refinishes.

Lesonal is part of Akzo Nobel, a world leader in coatings. The Lesonal offer meets the highest quality standards for first-class repairs, with durable colors designed for the professional bodyshop. With its compact yet comprehensive range of products, Lesonal can handle any paint job, making Lesonal the preferred choice of bodyshops and distributors. Lesonal paint systems are available throughout the world.

Source: Akzo Nobel


ENG's TECHSCOUT 2018: Strategic Venturing & Innovation Excellence
Channel Alerts

Receive weekly digests on hot topics

Back to Top