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DSM’s New Resins Enhance Feel Experience of Graphic & Packaging Design

Published on 2018-01-23. Author : SpecialChem

TAGS:  Environmentally Friendly Coatings      Plastic Coatings     

DSM has announced the latest addition to its coating resins portfolio; Skins® by DSM. A special series of resins that enhances a key element for graphic and packaging design: touch.

Skins® Resins by DSM

DSM Skins
The resins, launched via the characters Rubbert Skins®, Silky Skins® and Vel-Veeto Skins® create a world of feel opportunities for food and non-food packaging whether on coated or uncoated paper, board, plastics and even aluminum and let customers engage with products and their design in a new way.

Analyzing Feel Impact in Graphic & Packaging Design

To understand the impact of ‘feel’ for graphic and packaging design, DSM measured and analyzed the feel impact of more than 400 different materials and functional structures via a Haptic Innovation Process. With this knowledge and the insights of the printing and packaging process, the first three Skins feel coating resins have been developed

  • In addition to its nice touch, the rubbery surface of Rubbert Skins® helps with grip and enhances the ergonomics of designs. It works harmoniously with human anatomy or creates more visibility to text and graphics on the shelf
  • Silky Skins® silk varnish might be beautiful but has a very practical side too. The low viscosity makes it well suited for use in flexographic printing or varnishing units
  • Vel-Veeto Skins® reproduces the classy sensation of velvet to give packaging a premium feel. Due to the resin’s irregular surface landscape plus high transparency, there’s very low light reflectivity. This enhances color depth so colors remain true even at different shelf heights

In addition to some of these aesthetic benefits all three feel coatings resins have the right suppleness, smoothness, and are well-balanced, scratch and abrasion resistant.

Haptic Innovation Process

Packaging is more than containing a product or the carrier of information, it creates brand awareness by its ‘look and feel’. To understand the impact of ‘look and feel’ DSM initiated the Haptic Innovation Process to develop the Skins feel coatings resins.

DSM started to measure the impact of materials, functional structure and color via this process. By quantifying a broad range of reference materials like silk, velvet, wood, paper, sandpaper, rubber, etc. the development, formulation and visualization of over 400 different materials have been analyzed and generated into ‘feel prints’.

Features of Skins®

Unique packaging helps brand owners differentiate themselves, as does choosing the right print processing and substrate. All Skins are as easy to apply as overprint varnish and suitable for diverse print set ups (flexo, gravure, offset or screen printing) and can even be used offline via a thermal lamination film coated with Skins.

The ‘feel’ coating resins can be applied as an all-over coat or in spots to highlight a specific area of a printed piece. They create a textured surface on paper, plastic or carton which fills any voids or irregularities on the substrate. Furthermore, the Skins offer practical processing benefits such as giving extra strength and protection to the printed substrate.

All three Skins are available in water-based versions designed for waterborne printing equipment which is the most commonly used application method for these systems around the world. By using appropriate cross-linkers, chemical or mechanical resistance of the Skins based coatings can be increased.

Source: DSM
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