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Dow's ACRYSOLâ„¢ DR-110 Rheology Modifier, an Economically Viable Solution for Architectural Paint Formulators

Published on 2011-11-17. Author : SpecialChem

PHILADELPHIA, PA -- ACRYSOL™ DR-110 Rheology Modifier is a new HASE offering from Dow Coating Materials that offers architectural paint formulators a cost-effective alternative to hydrophobically-modified hydroxyethyl cellulose (HMHEC).

"ACRYSOL DR-110 Rheology Modifier takes the best properties of ACRYSOL ASE Thickeners and combines them with the benefits of ACRYSOL HASE Associative Rheology Modifiers," said Joan Schuller, North America General Manager, Dow Coating Materials. "The result is an attractive alternative to HMHEC for thickening a full range of waterborne latex coatings, from flat to semi-gloss and across all binder types."

ACRYSOL™ DR-110 Rheology Modifier is manufactured without added solvent or the use of APEO surfactants. It is available in a high-solids, all-liquid form that can be added during any stage of paint making, including the letdown. In many formulations, ACRYSOL DR-110 Rheology Modifier builds viscosity with noticeably better efficiency than either HMHEC or HEC, resulting in notable use-cost savings.

ACRYSOL DR-110 Rheology Modifier is effective across the full range of paint bases, from white to accent. At the higher, more challenging tint levels of deep colors, ACRYSOL DR-110 offers resistance to viscosity loss that is comparable to HMHEC.

About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the experts' expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business.

About Dow

Dow combines the power of science and technology with the "Human Element" to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe.

Source: Dow Coating Materials


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