OK
The Universal Selection Source:
Coatings Ingredients
Product News

Arkema Announces ENCOR™ Trademark for its Waterborne Emulsion Polymer Products

Published on 2011-09-16. Author : SpecialChem

CARY, NC -- Arkema Coating Resins has announced a new trademark that will be applied to the company's waterborne emulsion polymer products sold worldwide. The new name, ENCOR™ Polymers, will be used for both current and new products sold for use in architectural and industrial coatings, traffic paints, specialty coatings, pressure sensitive adhesives, sealants, construction products, graphics arts and floor maintenance products.

"This is an important step as we strengthen our capabilities to serve our global customers," said Richard Jenkins, Global Group President for Arkema Coating Resins. "We recently announced our decision to build a waterborne emulsion manufacturing facility in China and closed the acquisition of the coating resins businesses of Total. One of our most important next steps is to create a comprehensive global product offering to meet our customers' needs. This new trademark is part of that process."

ENCOR™ Polymers will principally replace the UCAR™ trademark now applied to many of the company's waterborne emulsion products, as well as the Craymul® and Esi-Cryl® trademarks acquired with the purchase of the coating resins businesses of Cook Composites and Polymers and Cray Valley. Other Arkema Coating Resins trademarks, including SNAP™ Structured Nano-Acrylic Polymers and EnVia™, will continue to be used in all geographies.

About Arkema

A global chemical company and one of France's leading chemicals producers, Arkema is building the future of the chemical industry every day. Deploying a responsible, innovation-based approach, they produce state-of-the-art specialty chemicals that provide customers with practical solutions to such challenges as climate change, access to drinking water, the future of energy, fossil fuel preservation and the need for lighter materials. With operations in more than 40 countries, 14,000 employees and eight research centers, Arkema generates annual revenue of €5.8 billion and holds leadership positions in all its markets with a portfolio of internationally recognized brands.

Source: Arkema


ENG's TECHSCOUT 2018: Strategic Venturing & Innovation Excellence
Back to Top