The material selection platform
Coatings Ingredients
The material selection platform
Coatings Ingredients
Product News

AkzoNobel Reveals Its Color of the Year 2024

Published on 2023-09-15. Edited By : SpecialChem

TAGS:  Architectural Coatings     Automotive Coatings     Aerospace Coatings     

AkzoNobel Color of the Year 2024 AkzoNobel announces the Color of the Year 2024 - Sweet Embrace™. It is a pastel pink shade, inspired by soft feathers and evening clouds, is perfect for creating the calm and welcoming spaces.

The welcoming color reflects extensive research into global social, design and consumer trends for 2024. Identified by in-house paints and coatings color experts and international design professionals, these three trends will influence how to live in the coming year.

On-trend Aesthetic Color

With society in a state of flux, we’re reassessing how we cope with the world,” said Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Center. “Starting at home, we’re looking to create our own ‘special somewhere’ that grounds us in our individual memories and relationships.

Our Color of the Year, Sweet Embrace™ and its three complementary color palettes can help us achieve that. They enable us to personalize our environments to fit the times we live in, as well as bringing a sense of stability and moments of joy to our spaces,” added van Gent.

As part of the 2024 ColourFutures color trend report, three decorative paint color stories have been designed around Sweet Embrace™ to help consumers choose on-trend and harmonious wall colors that reflect their unique personalities.

On-trend colors, textures and special effects have been designed for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products and architecture markets, as well as decorative paints.

Color of the Year often inspires long-term design partnerships in our businesses,” said Jan-Piet van Kesteren, business unit director for Decorative Paints in Europe, Middle East and Africa. “We combine consumer trend insights with in-depth color and materials research and market analysis in our ColorSurfaces trend collection to bring market-specific solutions to our customers and work together with them on the perfect finish for their projects.

Source: AkzoNobel


Back to Top