Industry News

Xippix and GretagMacbeth Partner to Create Web Image Lifecycle

Published on 2002-03-27. Author : SpecialChem

Xippix, an Internet imaging company, today announced its partnership with GretagMacbeth, a manufacturer of color measurement and management systems, to create ImagePump CMS (Color Management Solution). Xippix's ImagePump Server is a scalable imaging application platform that will include GretagMacbeth's Websync color technology. The ImagePump/GretagMacbeth solution, a component of the ImagePump application suite, provides color accuracy throughout the entire image lifecycle. From image acquisition to deployment for both the Web and print, ImagePump CMS lets users zoom in on image details as well as see the image color fidelity.

As color and detail remain the largest barriers to purchasing on e-commerce sites, companies will have to deploy solutions to address these concerns. "Recognizing the need to develop a color solution that targets online imaging issues, we decided to partner with GretagMacbeth," said Ed Miller, president and CEO of Xippix. "We wanted a total color solution for all stages of the image lifecycle, that provides levels of color accuracy depending on the needs of the user."

The ImagePump CMS solution solves the problem of inconsistent and incorrect color as well as the inability to see products in detail. It increases customer confidence while maintaining brand identity for professional designers, web developers, and manufacturers using the CMS solution.

"The GretagMacbeth/ImagePump partnership provides a unique solution to the pressing needs of e-commerce applications to deliver enhanced image content with accurate color," said Francis Lamy, VP of digital imaging for GretagMacbeth. "It enables end users to quickly and easily zoom in on image detail in an accurately color controlled environment through a simple, standard delivery mechanism. We believe this will be pivotal for all e-commerce sites where visual discrimination is an essential buying factor."

Offered exclusively by Xippix, ImagePump CMS will be available to users of the ImagePump application suite of Image Lifecycle Solutions, and will be released later this year.

GretagMacbeth provides a comprehensive, integrated single-source solution for selecting, matching, measuring, formulating, managing, evaluating and communicating color in industries ranging from paints, plastics, textiles, inks and packaging to digital imaging, graphic arts, desktop publishing and printing. GretagMacbeth's full line of color control and management tools include spectrophotometers, densitometers, color quality control and color formulation software, profiling software, standardized lighting, color standards, white reflectance coating, training, calibration and certification services.

GretagMacbeth, headquartered in Regensdorf, Switzerland, maintains offices in the United States, United Kingdom, Germany, Italy, France, Hong Kong SAR, Thailand and the Philippines. GretagMacbeth trains and supports customers worldwide and is an ISO-9001 certified company.

Xippix provides a complete range of Image Lifecycle Solutions. The ImagePump application suite enables users to address all phases of the image lifecycle from acquisition to deployment. Xippix customers can search, organize, annotate, edit, color correct and deploy images -- even very large images -- over ordinary Internet connections. The ImagePump application suite is built upon the ImagePump Server, a scalable imaging application platform.

Xippix is a privately held company located at 125 E Sir Francis Drake Blvd, Ste 300, Larkspur, CA 94939. For more information, contact Xippix at 800/464-3877.

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