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Sun Chemical Licensed To Sell DataLase Inks For Packaging

Published on 2006-11-08. Author : SpecialChem

Parsippany, NJ -- As part of its strategy to offer complete printing ink solutions, Sun Chemical announced that it signed a license agreement with DataLase, formerly known as Sherwood Technology, to sell DataLase inks. The DataLase® process allows brand manufacturers to write data directly on packaging materials, and has won awards for innovation and improving product security.

DataLase ink is applied to packaging substrates at either the printing or converting stages. Once exposed to a low-power CO2 laser, the DataLase inks chemically react, turning from white to black. Brand manufacturers can utilise the laser to write data such as date codes or bar codes onto their packaging materials.

Peter Brownrigg, Sun Chemical's technical marketing manager, research, said: "We are delighted to link up with DataLase to bring this ground-breaking solution to market. By offering this alternative imaging solution, we are able to provide a number of unique benefits to packaging suppliers and printers including added value and product differentiation that can result in increased sales, considerable cost reduction and productivity gains for their customers."

Steve Kelly, CEO of DataLase, said: "With its considerable expertise in inks and a commitment to customer satisfaction and success, Sun Chemical can market the DataLase® process to a very wide audience."

Background to DataLase:

DataLase, the originator of the award-winning DataLase® process, is a fast growing technology company, providing patented, innovative laser marking solutions across a diverse range of sectors. With its headquarters in Widnes, UK, DataLase also has a significant US operation based in Atlanta, Georgia. The patented DataLase® process is suitable for applications including product identification and anti-counterfeiting. The company's product range incorporates specialist solutions for primary and secondary packaging, as well as alternatives to print-and-apply labels. DataLase is also developing applications such as direct tablet and food marking as well as full color printing for the future.

Head Office: DataLase, Unit 3, Wheldon Road, Widnes, Cheshire WA8 8FW US Office: DataLase Inc., 30 Technology Parkway South, Suite 300, Norcross, GA 30092

About Sun Chemical

Sun Chemical, the world's largest producer of printing inks and pigments, is a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of approximately $4 billion, Sun Chemical has over 12,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such established names as Coates, Hartmann, Kohl & Madden, and US Ink.

Sun Chemical Corporation in the U.S. and Sun Chemical Limited in England are subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical has headquarters in Parsippany, New Jersey, U.S.A.; Slough, England; and Weesp, the Netherlands.

Source: Sun Chemical

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