Industry News

Sherwin-Williams' Planet Color® Custom Colors Now Available in Waterborne Basecoat

Published on 2010-11-04. Author : SpecialChem

WARRENSVILLE HEIGHTS, Ohio -- Planet Color® custom automotive paints are now available throughout North America in a low VOC system; but unlike other low VOC custom products, they do not sacrifice quality or brilliant results to meet compliance.

That's because Planet Color is now available with the Sherwin-Williams® AWX® Waterborne Basecoat so it behaves just like the latest, most-effective solvent-borne systems of today.

With the introduction of PCWC6 Waterborne mid-coat mixing clear with dye concentrates, colors for the Planet Color Waterborne system can be found in its special color selector (AS2615) to create a high quality, custom finish when painting in VOC restricted areas.

Planet Color custom paints are a system of custom automotive colors developed by Sherwin-Williams, which utilize the latest high-quality pigments and dye concentrates for a radical new appearance. Planet Color includes unique optically enhanced additives in a two- or three-stage application process and has been a tremendous hit among custom automotive enthusiasts, painters and shop owners alike for several years.

Planet Color offers stunning, radical, multi-dimensional finishes that are color shifting, iridescent, illuminated and shimmering in their texture; its finishes offer unparalleled durability and limitless color possibilities, and its two- and three-coat applications boast results limited only by the imagination.

With Planet Color, custom painters can save their own custom formulations within the Sherwin-Williams® FormulaExpress® online color formula retrieval system for a future exact formula match reference. Custom painters also have the ability to mix as little, or as much Planet Color paint as needed specific to their customization projects.

About Sherwin-Williams:

The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes, a division of The Sherwin-Williams Company, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries.

Source: Sherwin-Williams

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