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Rohm and Haas Presents Advantages of Life Cycle Analysis For Waterborne, Acrylic Coatings Chemistry at Barcelona Sustainability Conference

Published on 2008-02-26. Author : SpecialChem

BARCELONA, Spain -- Rohm and Haas Company participated in the "Sustainable Chemistry, Innovative and Competitive Companies," held in Barcelona from 21-22 February, 2008.

Rohm and Haas, which helped sponsor the conference, also presented "Innovation and Management Methodology for a Sustainable Paint and Coatings Market. The paper was presented by Dr. Andrew Trapani, Technical Leader of the Rohm and Haas Laboratories in Valbonne, France, and Dr. Houshang Kheradmand, Manager for Product Stewardship and Sustainable Development at that site. Rohm and Haas is the leading, global supplier of binders and additives for paint and coatings companies around the globe. Rohm and Haas also is widely acknowledged as the company that brought water-based acrylic chemistry to the market. For more than 50 years, the company has been using this more environmentally advanced chemistry to invent high-quality products that replace less desirable, solvent-based materials. Rohm and Haas's water-based chemistry is used in a myriad of industries across the globe. In 2007 and again in 2008, nearly half of the company's $300 million R&D budget has been devoted to sustainability efforts.

The presentation focused on methodologies for coatings products which integrate sustainable development criteria across the product life cycle, from conception through to recycling and waste management phase. The resulting metrics allow a quantification of an individual product's overall eco-impact or carbon footprint, encompassing six key aspects: VOC emissions, energy reduction, raw material reduction, renewable raw material utilisation, toxicity and cost.

Dr. Kheradmand: "The sustainable development approach is a holistic, cross-disciplinary approach, necessarily involving functions across the organisation. It covers the whole supply chain, and allows for the mapping of the carbon footprint of individual products, as well as for the identification of financial, operational and carbon-saving opportunities.

Rohm and Haas shared examples of its technologies that allow paint formulators to create innovative products that combine high performance with an optimised eco-design:

  • Ropaque™ is an example of Rohm and Haas technology that has a measurable environmental impact - a typical reformulation of consumer paints with Ropaque™technology opacifying polymer results in up to 8% lower emission of gaseous pollutants components;
  • The company's latest pure acrylic binder technology, Avanse™, enables up to a 10% decrease in CO2 emissions in a typical water-borne interior wall paint formulation while also saving formulation costs.
  • Fastrack™, a high performance water-borne binder used to make traffic paints, provides almost 50% less CO2 emissions than existing solvent-based technologies.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, Pennsylvania, the company generated annual sales of approximately $8.9 billion in 2007.

About Rohm and Haas Paint and Coatings Materials

This business is the world's leading supplier of materials used by the global coatings industry; no competitor can offer this range of technology, along with the capability to provide customized products in all four regions. It includes acrylic emulsion binders and additives for decorative architectural paints used by do-it-yourself consumers and professional contractors. Industrial materials serve as the foundation for industrial coatings, caulks and sealants, home insulation and floor care products.

Source: Rohm and Haas


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