Industry News

Rohm and Haas Introduces Environmentally Advanced Traffic Paint Technology for Greater Durability and Worker Safety in China

Published on 2008-04-28. Author : SpecialChem

BEIJING -- Rohm and Haas, the world's leading supplier for binders and additives for paint and coatings, will co-host a seminar in support of several paint manufactures who will be introducing their environmentally advanced technologies for water-borne traffic paint. "INTERTRAFFIC CHINA 2008" will be held in conjunction with The 9th International Exhibition on Road and Water Transport Technology and Equipment" (China Transpo 2008), from April 24th to 26th. The seminar will take place in the #2 conference room on Friday, April 25th, 2008, adjacent to the Beijing Exhibition Center.

Water-borne traffic paint is a comparatively new concept for the road industry in China. However, with a series of new polices developed and implemented by the China government regarding environmental change, sustainability and worker safety issues are more and more important for the road industry. The advantages of water-based traffic paint are timely and meet today's needs for paint customers. During the seminar, Rohm and Haas will present information about its environmentally advanced Fastrack™ technology, with a focus on energy savings and worker safety perspectives. Rohm and Haas sales and marketing experts will also be present to discuss how the company adapts its technology to meet the specific local needs of paint manufacturers around the world.

"Fastrack™ road marking technology is a well developed and up-to-date technology, with more than 20 years history. It has been widely used in US and European markets, even though it's still pretty new here," said Helen Zhang, General Manager for Paint and Coatings Materials in the Greater China Region. "We are proud to showcase this technology and the product family and to have rich discussions with both our customers and their customers. We are willing to bring environmentally advanced, cost-effective technologies to work with our clients to accelerate China Road Industry's 'Green' journey."

Rohm and Haas is the leader in developing unique specialty materials that enhance the performance of paints and coatings around the world. It has a history of excellence stretching back more than 50 years, and today operates a network of 33 manufacturing plants, including 10 in Asia.

About Rohm and Haas Company:

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007.

Source: Rohm and Haas

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