Industry News

PPG and American Honda establish strategic alliance

Published on 2009-06-09. Author : SpecialChem

STRONGSVILLE, Ohio -- PPG Industries' automotive refinish business has announced the formation of a strategic alliance with American Honda and its new Body Shop Recognition Program. American Honda has approved the credentials of the CertifiedFirst Network and MVP Business Solutions programs of PPG as qualifying refinish supplier performance programs.

"We are pleased to form this relationship with American Honda," said Steve Topczewski, PPG OEM business development manager. "Honda has a solid quality reputation and sets very high standards for its collision center network. Being selected to team up with them through our CertifiedFirst Network and MVP programs is something we can be proud of."

American Honda will recognize dealer-owned and independent body shops in the United States that:

  • Participate in the CertifiedFirst Network and MVP programs,
  • Adopt its OEConnection's CollisionLink software program, and
  • Conduct a minimum number of transactions through the CollisionLink system.

A collision shop meeting the above requirements will have its name, address and contact information entered in a searchable database accessible by Honda/Acura owners and receive a plaque noting its commitment to refinish excellence.

Qualifying PPG-affiliated collision centers must be sponsored by a Honda/Acura dealer participating in the American Honda Collision Select Program. Additionally, eligible collision centers must adopt the OEConnection CollisionLink parts ordering software as a prerequisite to the program.

The CertifiedFirst Network is PPG's national network of performance-driven collision centers designed to help participants effectively promote and improve their business by using effective consumer and insurance marketing tools. The MVP Business Solutions program encompasses a range of business development training and support offerings that focus on improving the quality, speed and cost of running a performance-driven collision repair business.

About PPG

Pittsburgh-based PPG is a global supplier of paints, coatings, optical products, specialty materials, chemicals, glass and fiber glass. The company has more than 140 manufacturing facilities and equity affiliates and operates in more than 60 countries. Sales in 2008 were $15.8 billion. PPG shares are traded on the New York Stock Exchange. CertifiedFirst is a trademark of PPG Industries.

Source: PPG

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