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PPG Announces Blackhearth as 2018 Color of the Year

Published on 2017-06-15. Author : SpecialChem

CRANBERRY TOWNSHIP – PPG has announced its 2018 Color of the Year: Blackhearth. A statement-making paint color, this unique black with undertones of purple offers comfort and a quiet retreat from life’s hustle and constant connectivity, a luxury that many consumers crave.

Unique Black with Undertones of Purple

PPG 2018 Color
PPG Announces Blackhearth as 2018 Color of the Year

“Right now, many consumers want to ensure their styles and voices aren’t fading to the back, and Blackhearth provides the perfect opportunity to make a statement in the home,” said Misty Yeomans, color marketing manager, Pittsburgh Paints & Stains brand. “Its deep tones provide a sense of security that consumers are looking for in their day-to-day life. Subtle hints of gray and purple allow for a captivating look that can transform any space.”

Blackhearth - A Versatile Color

  • Similar to a black dress, the elegance of Blackhearth makes it a versatile color that can pair with almost anything and transform a room to suit any mood, making it a staple in the Pittsburgh Paints & Stains 2018 color trends palette
  • The palette emphasizes authentic and charming color combinations, primarily featuring rustic, vintage colors such as Peppered Pecan, a comforting cocoa tone; Spicy Mustard, a darkened yellow and Chili Pepper, a softened coral
  • By pairing Blackhearth with any one of these colors, a home’s palette can emulate a spirit that’s easy-going and unpretentious
  • For a simpler palette that lets décor elements take center stage, it can be paired with classic neutrals such as Moonlit Snow, a fresh white; Chalky Blue, a calming blue; and Silver Dollar, a comforting grey
  • The palette offers a number of color combinations that allow Blackhearth to be the lead character in home, or take a supporting role

“We’re finding that consumers want to express their individuality through the experiences they have, while keeping their home and belongings minimalist and clean. Blackhearth perfectly reflects this mentality, as it provides a clean backdrop for a home and its décor,” added Yeomans. “Black is a classic for a reason - it looks good on everyone, everything and everywhere. Pairing Blackhearth with un-fussy colors makes this trend not only accessible, but irreplaceable.

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Source: PPG
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