Industry News

Perfection Made Simple, R-M Summed up in Three Words

Published on 2009-02-27. Author : SpecialChem

For nearly eight years, R-M has proudly claimed to be "Always one solution ahead" and the brand has maintained its reputation through continuous product development, but the brand has moved on and it's time for a change!

R-M users throughout Europe were asked to describe R-M in just a few words and it was evident that the ease of application and the quality of the end result dominated the thoughts of all those asked. After considering more than a hundred new tag lines, designed to reinforce R-M's brand and its position in a global market, the new tag line was chosen: "Perfection made simple".

For 90 years now, R-M has been recognised as an innovator. An automotive refinish paint brand that hasn't been afraid to develop radical new technologies in both OEM and automotive refinish applications and continuously raise the bar in both product performance and process efficiency.

The new tag line is a 90th anniversary celebration of that success and has been developed in line with the R-M philosophy to develop efficient, state-of-the-art and environmentally friendly coatings technology and to firmly establish R-M as a leading brand within the refinish industry.

In recent months, R-M's graphic image has been completely overhauled, with crisp, clean design and high quality print, together with a stylish economic use of words clearly explaining the R-M philosophy.

R-M has always been very different from other refinish paint brands and often been considered the practical, commercial choice for high throughput bodyshops. That individuality is reflected in the new tag line, which could only be attributed to R-M, the premium brand that really can ensure that every R-M bodyshop can benefit from Perfection made simple.

Source: BASF

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