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One DuPont: What's in a Name?

Published on 2004-08-18. Author : SpecialChem

 

The automotive original equipment manufacturer (OEM) coatings business of DuPont Performance Coatings recently changed its name from DuPont Herberts Automotive Systems to DuPont Automotive Systems. The name change reflects the increasing need to project a One DuPont image for the business for customers globally.

"When DuPont acquired Herberts in 1999, we felt the name needed to indicate that we had created a great strategic fit that would draw upon the strengths of both companies," said Marty McQuade, vice president and general manager – DuPont Automotive Systems.

"Today, the promise of the acquisition has been proven globally and customers recognize the DuPont name as an assurance of quality and technology leadership in both products and services, especially as we expand our penetration and brand recognition in the Asia-Pacific region," he said.

Source: DuPont


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