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Lesonal - 150 YEARS OF RELIABILITY

Published on 2008-02-29. Author : SpecialChem

Sassenheim, the Netherlands -- This year Lesonal celebrates its 150th anniversary. What started as a small paint company in Germany, has grown into a worldwide car repair brand of Akzo Nobel - the number one coatings company in the world.

Lesonal's origins date back to 1858, when a German pharmacist decided to leave the pharmaceutical industry to concentrate on the manufacture of paint. The company quickly became successful selling paint for boats, coaches, furniture and home decoration, including a well-known line of radiator paints. They began supplying paints for cars in the 1920's and were among the pioneers in the development of stoving enamels, producing the finish for the first car treated with these enamels - the Adler Junior Sport - in 1936. This proved to be a good move, and for years this market formed the basis of the company's success.

The Lesonal product range meets the highest quality standards for repairs, with durable colors designed for the professional bodyshop. With its compact yet comprehensive range of products, Lesonal can handle any car repair. "150 years of experience has taught us that the customer is best served by reliability and user friendliness,"says Floris Bordewijk, Global Brand Manager Lesonal.

"In order to achieve long-term market success you have to make a difference, in the quality of your products as well as in your determination to give customers exactly what they need. Lesonal has done this from the start,"adds Mr. Bordewijk. "In line with the Lesonal philosophy of providing a good quality, compact and easy-to-use assortment, now more than ever Lesonal is the global car refinish brand of the future".

Akzo Nobel is one of the world's leading industrial companies. We are the largest global coatings manufacturer and the number one in decorative paints and performance coatings, as well as being a major worldwide supplier of specialty chemicals. We employ around 68,000 people in more than 80 countries and are committed to developing innovative products and cutting-edge sustainable technologies. We endeavor to deliver whatever our customers require, wherever and whenever they need it. Based in the Netherlands, Akzo Nobel is a Fortune Global 500 company and is listed on the Euronext Amsterdam stock exchange. We are the Chemicals industry leader on the Dow Jones Sustainability Indexes, as well as being included on the FTSE4Good Index. Pro forma combined revenues for 2006 totaled EUR 15 billion. The financial results for the fourth quarter and full year will be published on March 6, 2008.

Akzo Nobel Car Refinishes is one of the world's leading suppliers of paints and services for the car repair, commercial vehicles and automotive plastics markets. It sells coatings for car body refinishing, or recoating, to customers including bodyshops, distributors, fleet owners, automotive suppliers and major bus and truck producers. Brands include Sikkens®, Lesonal®, Dynacoat®, Wanda®, and Autocoat® BT. Operating in more than 60 countries, Car Refinishes has specialists around the world who understand local markets and can serve local needs. Its state-of-the-art customer services, color and technology solutions include offering technical and logistical support and the delivery of training programs.

The Lesonal offer meets the highest quality standards for first-class repairs, with reliable car repair products designed for the professional bodyshop. With its compact yet comprehensive range of products, Lesonal can handle any paint job, making Lesonal the preferred choice of bodyshops and distributors. Lesonal paint systems are available throughout the world.

Source: Akzo Nobel


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