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Launch of New Majestic in Jotun Malaysia

Published on 2007-10-15. Author : SpecialChem

Jotun Malaysia is proud to be the first country in SEA region to launch the latest range of premium interior paint - New Majestic. The new range of Majestic consists of Majestic Optima, Majestic Pearl Silk and Majestic Matt, which each of them has unique characteristics to suit different market segments.

From Left: Mr Sothinathan (Director of Jotun Malaysia), His Excellency Mr Arild Braastad (Norwegian Ambassador to Malaysia), Peder Bohlin (Regional Director, Jotun SEA), Ar Vincent Lee (President of Malaysia Interior Designer's Institute) posing with the New Majestic at press conference.
From Left: Mr Sothinathan (Director of Jotun Malaysia), His Excellency Mr Arild Braastad (Norwegian Ambassador to Malaysia), Peder Bohlin (Regional Director, Jotun SEA), Ar Vincent Lee (President of Malaysia Interior Designer's Institute) posing with the New Majestic at press conference.

Also, the New Majestic range is now supported with TrueColour Technology that contains strong colour binding properties to ensure an easy to clean yet durable wall finishing without chalking and colour fading.

In conjunction with the introduction of New Majestic, an exclusive dealer's launch was organized on the 6 Sep 2007, and a separate launch was organized on the 7 Sep 2007 for professional group such as interior designers and architects.

Dealers testing the Easyclean and Colour Lasts feature of the New Majestic
Dealers testing the "Easyclean and Colour Lasts" feature of the New Majestic

Product demo booths were set-up at the foyer of the ballroom, demonstrating the unique selling point of New Majestic - Easyclean and Colours Last.

A total of approximately 1,000 dealers, interior designers and architects were invited to the spectacular nights, to witness the launch of the New Majestic. Not only they had a chance to personally experience the power of Majestic's Easyclean and Colours Last, all guests were treated to a sumptuous ten course Chinese dinner, with non-stop entertainment for the nights, and of course, not forgetting product presentations from various departments, to ensure everyone has full understanding about the New Majestic.

Source: Jotun


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