Industry News

Jotun to Highlight 'Single Source Solution' at Arabian World Construction Summit 2008

Published on 2008-01-30. Author : SpecialChem

Jotun, one of the world's leading producers and suppliers of paints, coatings and powder coatings, has announced that it will highlight its 'Single Source Solution' concept to further reinforce the company's position as a one-stop shop for paints and coatings solutions, during the Arabian World Construction Summit (AWCS) 2008.

As one of the gold sponsors, the leading paints and coatings manufacturer aims to leverage the large presence of high profile attendees within the event, which is slated to run from February 11-12, 2008 at the Emirates Palace Hotel in Abu Dhabi. The summit, which is being organised by the Middle East Economic Digest (MEED), is set to address key issues within the AED 5.88 trillion Arab construction industry, including infrastructure planning, government support and investment risks.

In addition to its 'Single Source Solution', Jotun will also showcase its ability to meet the global requirements of the construction industry at all levels through its new technologies, customized solutions, and extensive technical expertise and support. By participating at AWCS 2008, Jotun seeks to network with leading construction firms, forge regional and international brand associations, and learn the latest insights and trends in the Arab construction industry, thereby reinforcing its position as the leader within the regional paint, coatings and powder coatings market. Jotun's Single Source Solution has been used in the world's most prestigious and complex structures including the Eiffel Tower, the Burj Al Arab, the China Opera House, the Nile City Complex and the Kingdom Center.

"Our global network of 67 companies and 40 production facilities spread across five continents, combined with our extensive industry experience, makes us a preferred provider of paints and coatings solutions for the global construction industry. Through our global reach, extensive operations and Jotun's biggest factories stationed in Dubai and China, we are fully prepared to capitalize on the phenomenal growth of construction and infrastructure projects in the Middle East and Asia. We are optimistic that our presence in this summit will afford us with valuable opportunities to achieve this goal," said Eirik Kristensen, Regional Marketing Manager (Middle East), Jotun Paints.

Organized with the theme 'Risk versus Opportunity: Understand, Debate, Resolve' AWCS 2008 aims to provide a platform for the regional construction industry to engage in a relevant and proactive industry forum. Participants will explore the Arab World's rapid development and its consequences for the construction industry. Discussions on infrastructure planning, government support, overheating, and investment risks will be based on the experiences of regional and international projects to ensure relevance.

"Jotun is pleased to have the opportunity to engage in meaningful interaction with industry members through AWCS 2008. We hope to gain important insights on our customer needs, the implications of the construction industry's unparalleled growth in the Middle East, market trends, and the experiences of seasoned industry players. We believe that participating in events such as AWCS 2008 will help us in our efforts to increase brand awareness and reinforce our position as a supplier of choice by contractors throughout the world," concluded Claudio Iurilli, Architectural Segment Manager, Jotun Powder Coatings.

Jotun's investment of more than USD 25 million (AED 91.8 million) towards research and development has resulted in the improvement of its product offering and the creation of more breakthrough manufacturing technologies. Utilizing the latest technological innovations in paint production, the company has offered a diverse range of solutions including decorative, protective, marine, floor/concrete protection and intumescent coatings for high profile projects in the UAE, Bahrain, Kuwait, Qatar and KSA. Highlighting the manufacturer's importance within the construction sector, Jotun has worked closely with reputed contractors including Dutco Bealfour Beatty, BeSix Construct, Wade Adams, Al Naboodah Contracting, Taisei Corporation, WJ&P and Bin Hafeez General Contracting for several high profile projects.

About Jotun:

Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including a plant in Shanghai, China and the recently opened plant in the Al Quoz area of Dubai, UAE, which share the distinction as the biggest worldwide for Jotun.

Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes decorative, protective, powder, marine, floor/concrete protection and intumescent coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.

Source: Jotun

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