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Jotun's Jotashield Thermo sales moving up

Published on 2007-09-13. Author : SpecialChem

Since the launch of Jotashield Thermo in the Middle East we have had great success in penetrating the market, says brand manager Niru Naik. Initially the response was slow because it takes a long time to get into specifications or change specifications. Moreover the paint was not considered a serious contributor to the insulation process in a building.

The Rashid Hospital, Dubai UAE

However, the acceptance is increasing and we even managed to remove National Paints, our competitor, from the 290 villas of the Government of Dubai after they had signed the contract. Our communication has mainly been through seminars to architects and government offices, targeting professionals. Besides we have had very good support from our loyal paint contractors.

Movenpick Hotel, Kuwait

A number of new projects have begun to use Jotashield Thermo

Last year we completed the Rashid Hospital Emergency and Trauma centre in Dubai, the Movenpick Hotel in Kuwait, the Ministry of Housing Bldgs in Bahrain, CBD Building Bahrain, Khalifa City Villas in Abudhabi and a number of private villas. This year we are currently working on the 290 villas for the Government of Dubai, eight buildings for Beijing Emirates in Dubai, Twin buildings (G +12 Storey) in Dubai for Ali Mukhtar. Besides these there are a number of projects in the pipeline, Eg. The Modern Residential City in Musaffah, Adhabi with 181,000 m2, the Iranian School in Abudhabi and the HSBC HQ Bldg for repainting in Bur Dubai.

Source: Jotun


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