Industry News

Jotun launches first 'Inspiration Centre' to leverage Bahrain paint market valued at USD 20 million

Published on 2007-08-08. Author : SpecialChem

(L - R) Suresh Kumar (Sales Staff), Shyam Kumar (Jotun Paints Bahrain Key Account Manager), Ashish Vasudev (Jotun Paints Trade Manager - MENA) and PR Binu (Sales Staff)
(L - R) Suresh Kumar (Sales Staff), Shyam Kumar (Jotun Paints Bahrain Key Account Manager), Ashish Vasudev (Jotun Paints Trade Manager - MENA) and PR Binu (Sales Staff)

Jotun Paints, one of the world's leading producers and suppliers of paints, and powder coatings, has launched its first 'Inspiration Centre' in Bahrain, which provides an impressive showcase of exterior and interior paint concepts for the Arabian home. The manufacturer's latest innovation is aimed at reaching end-users in Bahrain where the booming economy and construction industry have fuelled high demand for paint products and pushed the value of the paint market to USD 20 million. Stepping into the 750 sq. ft. Inspiration Centre in East Riffa, visitors can view models of living rooms and bedrooms, which have been painted and decorated with Jotun's wide array of decorative paint products. A professional sales team will provide product information and help them choose the perfect paint color, texture and pattern that will complement the look and feel of their homes. Jotun's specialist painters will also share the latest exterior and interior paint trends and effects as well as take supply and apply contracts from customers.

Commenting on the Inspiration Centre, Erik Aaberg, Managing Director, Jotun UAE, said, "The Inspiration Centre is expected to stir the creative imagination of homeowners by offering a visual platform for exterior and interior paint concepts." This new centre is based on the theme 'Bringing ideas to life', which encapsulates our goal of providing products that allow customers not only to cover but also decorate their walls with a premium selection of paints. Our valued clients can view our display; draw on the featured interior design concepts and avail of personalized assistance from our staff.

With a regional base in Dubai, Jotun has been the manufacturer of choice of leading companies across the region and has bagged major contracts. The company's range of high-quality paints and coatings have been selected by leading developers for Bahrain's most prestigious development projects including the Bahrain Financial Harbor, Al Ahli United Bank, Al Moayyed Tower, Citibank, Shaikh Isa Library and Royal Women's University.

The company recently launched into the Middle East market the Jotun 'Lady' interior brand, which is targeted at female consumers and families. The high quality acrylic range comes in matt finish and offers versatility as it is easy to clean, has a neutral scent and color last. With the unique benefits, cleaning stains and dirt on painted walls will not leave any water marks. Further, newly-painted rooms will be odor-free after 6 hours of application, and the paint's color quality is guaranteed to last for years.

Jotun's range of interior brands is complemented by specialized exterior paint solutions such as the Jotashield 'Thermo', which is formulated to withstand extreme heat, repel water, protect cement walls, conceal cracks and even decrease the weight on the structure. The heat conductivity and resistance offered by the Thermo brand have been certified by Dubai Municipality, and its anti-condensation and crack bridging features have been tested by Taywood Laboratories in UK. The exterior paint range is available in several colors to cater to the individual tastes of homeowners.

Jotun has been at the forefront of developing paint products that are specifically formulated to suit local weather conditions including a variety of conventional and specialized coatings that withstand the extreme heat of the Middle East region. Utilizing the latest technological innovations in paint production, the company has offered a diverse range of solutions including Decorative, Protective, Marine, Floor/Concrete Protection and Intumescent coatings.

Source: Jotun Paints

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