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International recognition for Cognis’ marketing communications

Published on 2006-03-01. Author : SpecialChem

Specialty chemical supplier Cognis has received five awards from the League of American Communications Professionals (LACP) in recognition of the quality of its marketing communications. The company's Synlubes Technology and Polymers, Coatings & Inks (PCI) business units both won gold in the 2005 Magellan Awards for their advertising campaigns, while Cognis also took a gold and two bronzes in the 2005 Spotlight Awards for print media.

The Magellan Awards are organized yearly by the LACP, recognizing the best advertising campaigns around the world, and this year, Synlubes Technology and Polymers, Coatings & Inks both received gold in the Business to Business category. The Spotlight Awards focus on corporate brochures and Cognis again picked up gold here, for a Synlubes brochure entitled "Liquid Power". Furthermore, this brochure won bronze in the Best Visual Design category, and the PCI "Natural Outperformer" brochure also received a bronze award.

Scoring well in key categories

The LACP judges each entry using a points system, and Cognis scored very highly in key categories such as first impression, message clarity, campaign execution and target audience definition. Indeed, in some of these categories, its entries achieved perfect scores, contributing to total scores of 91 out of a possible 100 for both the Synlubes Technology and the Polymers, Coatings & Inks campaigns. This placed them ahead of more than 400 other international entries for the Magellan Awards. In the Spotlight Awards, the PCI brochure got 93 points out of a possible 100 and the Synlubes brochure did even better, scoring 95.

Continuing success

This year's awards are evidence of the continued excellence of Cognis' marketing communications. The company won gold in the Spotlight Awards for its 2004 Sustainability Report, following recognition for the 2002 and 2003 reports, and the Annual Report won LACP awards for three years in a row from 2002 to 2004.

About the LACP

The League of American Communications Professionals (LACP) is a trade association based in San Diego, California, with an international orientation. It has more than 1,200 members, among them the 250 largest companies in the USA. It is committed to recognizing and encouraging the effectiveness and quality of corporate communications worldwide. To this end, it runs various awards for communicative excellence, which are highly respected in the USA, and which represent an important and reliable tool for the North American media to evaluate the quality of corporate communications.

The LACP Awards are given to print, video and online communications, and there are five different levels: Platinum, Gold, Silver, Bronze and Honors. To facilitate like-for-like comparisons, awards are given in different categories, based on industry, size, number of employees and annual revenue.

About Cognis

Cognis is a worldwide supplier of innovative specialty chemicals and nutritional ingredients. The company employs about 8,000 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, textiles, as well as agriculture and mining. The company holds a 50-percent stake in Cognis Oleochemicals, one of the world's leading manufacturers of natural-source oleochemical basestocks.

Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2004, Cognis recorded sales of 3.07 billion euros and an Adjusted EBITDA (earnings before interest, income taxes, depreciation, amortization and exceptional items) of 362 million euros.

Source: Cognis


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