Industry News

General Paint & Société Laurentide Announce Peinture Laurentide as a General Paint Brand

Published on 2011-09-19. Author : SpecialChem

General Paint and Société Laurentide are joining their voices to announce a transaction agreement that welcomes Peinture Laurentide as a full member of the General Paint brand portfolio. By integrating Peinture Laurentide's current architectural coatings activities in Quebec and the Atlantic provinces, this transaction will make General Paint a truly countrywide Canadian paint manufacturer.

"After more than three years of close collaboration with Peinture Laurentide's team for the distribution of its PARA Paints and Crown Diamond products in Quebec and the Atlantic provinces, General Paint is enhancing its strategic position by becoming Canada's leading paint manufacturer," says Dale Constantinoff, President & CEO of General Paint, adding that "having multiple manufacturing and distribution facilities with a reputation for solid sales and service support, places us in a very good and competitive position for our brand portfolio now from coast to coast."

Both companies share similar cultural values and consider local operations vital for the strength of their businesses. This transaction will allow Quebec based Peinture Laurentide to maintain a competitive edge in the market, supported by a technological expertise of an international level. "The future looks promising for Peinture Laurentide, an innovating company that is operating in the architectural coatings business for more than 55 years by manufacturing products renowned for their high quality," adds André Buisson, President & Chief Operating Officer of Société Laurentide.

Celebrating its 100th anniversary this year, Vancouver based company General Paint, considers this venture to be more than a symbolic action. By expanding its operations in a significant manner across all Canadian markets, a strong statement of Canadian unity is being made through the addition of this solid and authentic anchor in Quebec and the Atlantic provinces, positioning General Paint as the number one paint company in Canada.

About General Paint

For over a century, General Paint has been providing superior paints and coatings that stand up to the challenges of everyday living. They are committed to creating cutting-edge products, working with customers to fulfill their project needs, and bringing them the best solutions available

Source: General Paint

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