Industry News

Full steam ahead for Jotun Turkey

Published on 2007-05-25. Author : SpecialChem

Jotun Boya in Turkey will supply interior paint to a new housing complex in Istanbul. More than two million square metres will be painted and this is the largest single project Jotun Boya has won.

"This is a fantastic project to supply paint to, not only because it is so big, but also because it has already given synergies in the form of new agreements," says Ismet Uçarli, marketing manager in Jotun Boya. The My World housing complex will comprise apartments, villas and a shopping centre and will cover 34 blocks and a million square metres of housing. Jotun will supply paint worth more than USD 2 million.

"My World is Turkey's most expensive project and they have a conscious strategy of choosing quality in all areas. In recent years we have seen a big increase in the construction industry and because of the growth in the economy and fear of earthquakes it has been very important that contractors use the best products. Jotun will supply the high-quality product, Fenomastic Gold Matt."

Uçarli says that one of the main reasons Jotun won the project was the strategy Jotun Boya has with its distributors in Turkey.

"We cooperate closely with our distributors and therefore follow the projects our distributors are involved in. So it is one of our distributors, Polmend Yapi, that will be responsible for the painting. We train those who use our paint very carefully and we will follow up on the project right until the last brushstroke, something which the contractor sees as a plus. We do not supply just a product, we deliver a full service concept."

Important to have references

Supplying My World has already had ripple effects for Jotun.

"Agaoglu is a large organisation in Turkey and builds increasingly large new projects. If they are happy with our work it will give us new opportunities in the future. References are very important here and we have already won two other projects because of our agreement in connection with My World.

"In addition, the construction companies are good at promoting us to their subcontractors, so all in all this represents a great boost for us in interior paint," says Uçarli.

According to the plan, the enormous complex will be finished in 2007.

Source: Jotun

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