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Empils sums up First Results of Decorative Coatings Promotional Campaigns

Published on 2005-07-26. Author : SpecialChem

Empils goes on organizing promotional activities. Their purposes are: increasing present consumers' loyalty and attraction of new ones, increasing sales, provision of products representation in retail points of sail, intensification of brands positioning. Promoters work during promotional campaigns in retail sales outlets; they give professional advice on paint and varnish choice. Customers, who buy Empils' products, receive special prizes from the company. Merchandisers take part in events preparation in the sales places; they arrange stands with concern's products.

During conducting of promotional activities this year in Russia, the emphasis was placed on Oreol products promotion, the promo-area was expanded; this time twenty-five Russian cities took part in it. There were air structures in the form of Oreol packing at the places of promotional actions. Inflatable cans serve the advertising purpose and mark the places of prizes distribution. During initial seven weeks 36 574 kg of Oreol products were sold at the sites of promo-events, this showing goes 37 % beyond the one of the promo-event in the previous year (those cities' showings are compared, which took part in the previous and this year).

Concern's extensive promo-campaign doesn't restrict itself to Russian cities. Promo-action which is intended for Rastsvet products promotion is organized in Byelorussia from June up to the beginning of October. There's a similar promo-event since June in the Baltic States. There are trade-actions in Kazakhstan, aimed at Oreol and Empils trade marks promotion. The action "Favorable Offer" was finished in April in Ukraine; it was intended for sub distributors and wholesalers. There was Rastsvet promo-action in Ukrainian cities with the population of over a million people. Oreol promo-action is held in Ukraine now. "Instant bonus", "The best shop" and "The best salesperson" trade-actions are held in retail shops.

Source: Empils

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