Industry News

DuPont Philippines Launches Co-Branding Paint Venture

Published on 2006-05-09. Author : SpecialChem

DuPont Philippines and the country's leading paint maker, Pacific Paint (Boysen) Philippines, recently entered into an agreement to develop a new paint that is easy to clean and has a smooth-touch finish. The new brand combines Boysen's pure acrylic paint technology with the benefits associated with the DuPont™ Teflon® brand.

Before this partnership, decorators and homeowners had to compromise aesthetics for cleanability. The new brand solves this dilemma by combining the visual benefits of flat paints and the washability of gloss paints. The protective action of Teflon® keeps oil and dirt on the surface and prevents them from penetrating deep into the paint film.

Boysen Vice President Johnson Ongking said: "This agreement revolutionizes the entire industry. As the market leader in the paint industry, we are proud to be spearheading innovations to benefit Filipino paint consumers."

"We selected Pacific Paints (Boysen) Philippines Inc. because of their market leadership resulting from continuous innovation in technology and marketing, " said Jim Forte, global brand and licensing manager, DuPont Titanium Technologies.

Source: DuPont

Omya Calcium Carboantes
Back to Top