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DuPont Automotive OEM Coatings Revenue to Nearly Triple in Brazil

Published on 2006-08-16. Author : SpecialChem

DuPont will triple its automotive coatings revenue in Brazil by year end 2006, compared to a 2002 baseline. Beyond regional auto production increases, the growth is largely due to aggressive streamlining, the application of Six Sigma methodology and implementation of a new strategic marketing plan.

"With Brazilian auto production averaging 13 percent annual growth, we took decisive action to meet the demands of our region's fastest growing auto manufacturers," said Antonio Carlos Oliveira, business director, DuPont Automotive Systems, South America.

Since consolidating its previous coatings joint venture operations in Brazil into a 100 percent DuPont-owned business, the company has moved swiftly to streamline coatings manufacturing and harmonize global technology for greater productivity and customer satisfaction. DuPont also engaged the sales and marketing organization to anticipate the needs of some of the region's fastest growing automakers such as Audi, Fiat, Ford, Toyota, Volkswagen and Volvo.

"The basis for this business success is a workforce that is committed to using Six Sigma methodology to differentiate products, services and work processes in the eyes of our customers," said Oliveira. "We've set realistic, clear goals and priorities to intensively link our business plans and critical operating tasks so we can improve our competitive position in the demanding automotive OEM marketplace."

Source: DuPont


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