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CTI & Monster Energy Use Color-Changing Inks for Military Decorated Theme Cans

Published on 2011-05-26. Author : SpecialChem

Colorado Springs-based Chromatic Technologies Inc. has teamed up with energy drink maker Monster Energy for limited-edition military themed cans that use CTI's color-changing inks.

Colorado Springs-based Chromatic Technologies Inc. developed a custom ink for this new Monster Energy can honoring the military

The cans feature a soldier dressed in desert camouflage whose uniform turns to blue when the can is chilled. The cans will be available on and near military bases from Memorial Day through July 4, although some are already on shelves.

"We just pitched our technology to (Monster); they were thinking about doing a commemorative can for the military anyway," said Steve Kaczmarek, vice president of sales and marketing for CTI. "We custom-made the camouflage color, which is brand new for us.

"It's exciting for us," he said. "One of our employees saw it in 7-Eleven near one of the bases."

CTI's inks are best known for the color-changing mountains on cans of Coors Light, but the inks are used in a wide variety of applications.

Kaczmarek said the project is the first time the company has worked with Hansen Natural, which makes Monster, and the color-changing uniform is a new way of using the inks.

"It really is a new promotional application," he said. "We're really branching out from the fact that it's cold to starting to tell a story. You'll see a lot more companies starting to do that with our inks."

About Chromatic Technologies, Inc.

Chromatic Technologies, Inc. is a custom, special-effects inks and coatings manufacturer. They have nearly two decades of innovation with their inks in:

  • Thermochromic (temperature sensitive)
  • Photochromic (UV light/sunlight sensitive)
  • Glow in the dark
  • Plastics (thermochromic used for promotional, novelty and safety) and
  • Security (for anti-counterfeiting and brand protection)

They are the recognized world leader in providing our patented inks to printers and brand products globally. They generate consumer excitement and help support brand messages.

Source: Chromatic Technologies, Inc.


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