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BASF Unveils Color Series and Announces its 2017 Color of the Year

Published on 2016-11-07. Author : SpecialChem

SOUTHFIELD, MI -- BASF Automotive Refinish has unveiled a new line of colors and announced its official 2017 “Color of the Year” at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

The R-M® Onyx HD™ and Diamont™ Zyrilliant Color Series is a collection of 108 colors that provide custom car builders and restoration shops with the ability to deliver bright, extreme and one-of-a-kind shades. These formulas are easily customizable and feature a range of colors, developed without using special pigments or effect components.

Eye Catching Shades with Color Changing Effects


BASF

The Series Offers:

  • 36 custom shades
  • 12 ground colors 
  • 60 high-chroma colors 

It can be combined and applied using a tri-coat process to create the maximum effect. These eye catching shades react to direct light to deliver incredible shimmer and sparkle with color changing effects.

Our new Zyrilliant Color Series provides customers with an easy-to-use collection that delivers truly unique and eye-catching results,” said Dan Bihlmeyer, BASF North America Marketing Head, Automotive Refinish.Whether you’re looking for a bright, bold or exotic look, the series inspires people to experiment and create unique custom formulations.”

Reflexion Nebula - 2017 Color of the Year


BASF also announced its first-ever “Color of the Year” at the SEMA show. The color, Reflexion Nebula, was unveiled on a custom 2009 Nissan Skyline GT-R.

The 2017 Color of the Year transitions from blue to gray depending on the viewer’s vantage point. The inspiration was based on current color trends and highlights BASF’s competency as one of the leaders in color design, coatings and chemistry for the automotive industry.

Our design team predicts a stronger presence of blue shades that offer versatility and broad appeal in the automotive space,” said Paul Czornij, Head of Design for BASF’s Color Excellence Group. “This is apparent in Reflexion Nebula, with its dynamic and scintillating look that is both playful and sophisticated.

About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools.

About BASF

BASF creates chemistry for a sustainable future. It combines economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of its customers in nearly all sectors and almost every country in the world. Its portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015.

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Source: BASF
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