Industry News

California Paints Employee Inducted into International Color Marketing Group

Published on 2003-06-19. Author : SpecialChem

California Paints, an innovative manufacturer known for its high quality products and coatings, today announced that its Marketing and Advertising Director Aimee Desrosiers has been named an official member of The Color Marketing Group Consultants Bureau, an international, not-for-profit Association of 1,700 Color Designers. The appointment designates Desrosiers as a color forecaster and industry consultant for home fashion.

As part of this association, Desrosiers will be called upon for expert advice in choosing and combining colors for home environments. Her primary responsibility will be to identify the direction of color trends and work with other color design professionals to develop annual color forecasts.

"California Paints takes great pride in all of our employees and in working to provide the most innovative and customer-focused paint products," says David Lohr, president of California Paints. "Aimee's designation as a color expert will directly benefit our clients and consumers who are looking to stay current with the latest color and fashion trends and make wise home decorating decisions. We're proud of Aimee and her efforts to keep us ahead of the curve as a preeminent paint company."

Desrosiers joined California Paints in April 2000 to spearhead marketing and advertising efforts, while providing color consulting and expertise for company projects, including notable work for the USTA's US Open site in Flushing, N.Y. A member of the American Marketing Association and a graduate of Emmanuel College in Boston, Desrosiers currently resides in Andover, Mass., with her husband Jeremy and son Josh.

About California Paints

Based in Andover, Mass., California Paints is a division of the employee-owned California Products Corporation, an innovative manufacturer of quality paints, coatings, and sports surfacing systems since 1926. Today, California Paints continues to blaze a trail in the paint industry. Recently, its line of 2010 Interior and Exterior Finishes set a new standard for 100% Acrylic Latex technology. The Fres-Coat house paint has been rated #1 by a leading consumer publication and Storm Stain(R) competes successfully with national stain lines. California Paints products are sold exclusively through select independent paint retailers. For more information or to locate a California Paints' retailer, visit www.californiapaints.com.

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