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Big Catch for Akzo Nobel Coatings

Published on 2005-09-22. Author : SpecialChem

Akzo Nobel's Coatings business has hit a home run after its Sikkens technology was selected by Worth Bats for a new line of baseball equipment.

The company will be the sole supplier of paint for 26 new baseball bats being marketed by the leading U.S. sports goods manufacturer.

"Almost every company in the industry offers anodized bats," explained Tim Lord, National Director of Marketing at Worth. "With anodized bats, there are some inherent limitations on color and brightness. We were looking for an alternative to give our products more shelf appeal. Akzo Nobel came to the forefront when we were considering alternatives."

Akzo Nobel conducted a series of tests on the bats for quality assurance including humidity, prohesion, impact, gravelometer and salt spray tests. The bats were also field tested by select NCAA University baseball teams.

"Worth came to us and wanted us to dazzle them," said Akzo Nobel Technical Service Representative Jason Richardson. "We began looking at popular color trends and color combinations. We analyzed what was popular and what sells and developed an entire line for them."

Worth is the first bat manufacturer to use automotive finishes for cosmetic appeal, with a two-fade performance being used to give the bats visual impact. The company's new performance finish appears on 26, 2005/2006 bats including the new Asylum Nano Technology composite bat, the Silencer, Prodigy, Quad, PST, Insanity, and EST bats. The entire line of performance finish bats are now available in sports goods stores across the USA.

"Akzo Nobel's performance finish not only provides us with the visual appeal we were looking for, but also the durability," added Lord. "We needed a paint product that could withstand the wear and tear of hitting the dirt and absorbing the impact of baseballs and softballs. Akzo Nobel opened their labs for us and provided the technical expertise we were looking for."

Work is also underway on other applications of sporting goods where high-end finishes offering durability are necessary, such as helmets. 

Source: Akzo Nobel


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