Industry News

Benjamin Moore Tells Painting Contractors: "Yes, There's an App for That"

Published on 2010-02-19. Author : SpecialChem

MONTVALE, NJ -- Benjamin Moore stirred tremendous buzz with the introduction of an iPhone application that, since its availability last May, has been downloaded by more than 100,000 people who can snap a picture of any color inspiration and instantly match it to one of the more than 3,300 hues comprising Benjamin Moore's color system. Now, painting contractors and designers have a Benjamin Moore iPhone app all their own.

The Benjamin Moore ProConnection iPhone app allows a contractor or designer to store vital client information on an iPhone, including names and contact details, before and after photos of a project, and other data that can aid in creating an on-the-go sales proposal and presentation. It is equipped, as well, with a GPS, which can often be a time-saver in finding a job site. Most importantly, there is instant connectivity to Benjamin Moore's color collections and product information.

"Benjamin Moore has been diligent in harnessing the latest digital technology to help painting contractors and designers operate their businesses more efficiently and effectively," said Nick Harris, Benjamin Moore Senior Manager, Marketing Communications. "The ProConnection iPhone app is one more innovation we've developed that they can add to their tool boxes. Moreover, it's a free download, which makes it especially attractive."

According to Harris, this is the first iPhone app exclusively created for the paint and color professional.

About Benjamin Moore:

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura, über-performance low-VOC paint; Natura, the true zero-VOC interior paint, remaining zero in any color, any sheen; and EcoSpec zero-VOC paint for commercial interiors. Benjamin Moore ranks as one of the top 35 GREEN Companies in the U.S., according to GreenBiz.com from an Eco-Insights survey conducted by Earthsense with more than 30,000 respondents.

Source: Benjamin Moore

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