Industry News

Benjamin Moore, Rue La La Collaborate to Offer Curated Color Palettes to Complement Home Décor

Published on 2013-09-04. Author : SpecialChem

BOSTON, MA / MONTVALE, NJ -- Rue La La, one of the leading online lifestyle shopping destinations, announced recently a collaboration with North American color expert and paint manufacturer Benjamin Moore to inspire the young and the fabulous with curated color palettes to complement their home décor purchases.

Each month from August through October, Rue La La's Living category will feature a headlining Boutique with home décor products focused on essential areas of the home and looks inspired by Benjamin Moore colors and products. The Boutiques kicked off with the spotlight on the entryway in August, followed by the bedroom in September, and the dining room in October. The Boutiques will also feature paint, design and product information from the expert Benjamin Moore color teams to show how the looks can be translated into one's own home.

"Color is the ultimate style inspiration, and Benjamin Moore is the gold standard for paint and color for the home," explains Michael Mosca, Executive Vice President, Rue La La Living. "This exciting collaboration brings our Members an immersive online shopping experience that offers beautiful products for every room in their homes and inspires them to create the perfect canvas for those products."

Benjamin Moore will enhance the experience for Rue La La Members who purchase products in the Living category with collateral materials that showcase the Rue La La curated color palette featured in the Boutiques as well as additional styling inspiration and special incentives from Benjamin Moore.

"We're really excited to collaborate with Rue La La and engage young and savvy shoppers with our curated color palette," said Carl Minchew, Vice President of Color Innovation and Design at Benjamin Moore & Co. "With each hue we selected for the Rue La La Living Boutique, members can now transform a room with an enduring color and a fabulous home décor purchase."

About Rue La La

Rue La La, a lifestyle online shopping destination, provides its Members with access to curated boutiques of coveted designer offerings at private sale prices. Each day, Rue La La Members discover the most desired men's, women's and children's apparel and accessories; home décor and accents; and exclusive destinations and experiences in select cities around the world. Rue La La's engaging approach to retail has brought theatre and excitement to online shopping; creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Most recently, Rue La La was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily.

About Benjamin Moore & Co.

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® paint for commercial interiors -- all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2013 Interior paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the third consecutive year and fourth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's network of paint and decorating dealers.

Source: Benjamin Moore

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