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Behr Donates Premium Plus Ultra® Paint; Provides Volunteers to Repaint 9/11 Tribute Center

Published on 2013-04-26. Author : SpecialChem

BehrProSM, the professional products and services division of Behr Process Corporation, an experienced and trusted supplier of architectural paint and exterior wood care products, recently donated 160 gallons of BEHR PREMIUM PLUS ULTRA® paint, and painting supplies, to the 9/11 Tribute Center, a non-profit organization. In addition, more than 20 local BehrPro employee volunteers helped to repaint the organization's New York City lower level gallery. Initiated through the company's BEHRCares program-which aims to create a positive difference in local communities through fundraising, donations and community service-volunteers repainted the organization's museum that was in need of restoration.

"We're extremely thankful to the BehrPro volunteer team for donating not only high-quality paint but committing to help our organization and mission by dedicating their time and painting expertise," said Jennifer Adams, Chief Executive Officer of the 9/11 Tribute Center. "Their efforts have refreshed the environment and brightened our staff and local volunteers."

BEHR PREMIUM PLUS ULTRA-a paint and primer in one-enabled the volunteer team to repaint multiple rooms, including the basement area, and wall trim in one day. In addition to providing a time efficient, durable coating, the dual-action paint helped to seal and protects both uncoated and previously painted surfaces. The hard work paid off with a visually pleasing work environment for the center's employees and more than 500 9/11 community volunteers, including family members who lost loved ones, survivors, lower Manhattan residents, and rescue and recovery workers.

"One of the guiding principles of the Behr culture is to 'do the right thing.' We believe wholeheartedly in this core value and it has allowed us to create opportunities for our employees to make a positive impact in local communities," said Colin Jaffe, Senior Vice President of operations for professional products and services at Behr. "We support the 9/11 Tribute Center's mission and it's been our honor to help beautify the organization's office."

The 9/11 Tribute Center offers visitors to the World Trade Center site a place where they can connect with people from the September 11 community. Through walking tours, exhibits and programs, the 9/11 Tribute Center offers "Person to Person History," linking visitors with the historic events and those who experienced them.

About Behr Professional Products & Services Group

Behr Process Corporation's Professional Products & Services Group is dedicated to serving professional painters, contractors and property managers through its BehrProSM program. The program features professional-grade coatings, primers, wood stains and water proofers including BEHR®, BEHR PREMIUM PLUS ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® primers. With advanced products and services-such as free job site delivery where available, convenient will-call pick up, factory tinting, pricing discounts through The Home Depot®, color matching plus renderings, expert customer support and business solutions-BehrPro offers industry professionals the tools and resources to help them simplify and grow their business.

About Behr Process Corporation

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself and professional channels. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif.

About Masco Corporation

Masco Corporation is one of the world's largest manufacturers of brand- name products for the home improvement and new home construction markets. Masco is also a leading provider of a variety of installed products and services, including insulation, for homebuilders.

Source: Masco Corporation


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