TAGS: Automotive Coatings
Michael Young, a world-renowned industrial designer, has revitalized the Acura CDX compact SUV with a dazzling identity using BASF’s premium refinish paint brand R-M®. Launched in Asia for the first time, the R-M THE CODE project unveiled the new Acura CDX at BASF-TGPM Automotive Refinish Competence Center (RCC) in Foshan, Guangdong Province.
R-M THE CODE Project
In 2018, R-M invited a variety of international, prestigious designers from Europe to initiate the R-M THE CODE project, to showcase their visions for the future of mobility. A total of 10 designers from 10 countries worked on various forms of transportation over a one-year period on individual projects, including an Aston Martin, a driverless battery electric bus, an electric scooter and a boat. R-M supports the designers with its color database and refinishing competence as well as its experts from its color laboratories.
THE CODE stands for a special color code for each designer and each project. R-M THE CODE has been launched in Asia with the visionary, award-winning designer Michael Young in China.
Newly Designed Color – ‘New English White’
The Acura’s new appeal comes from the newly designed color, “New English White” which is created by Michael Young for the car sharing concept, especially for urban consumers in China. “This is my first time I have ever designed a color for a car. The inspiration stems from a historic color called Old English White, which has been used a lot on classic sports cars,” said Michael Young, from Britain, who has based his studio in Hong Kong since 2006.
“When I discovered the qualities of the R-M paints, I decided to modernize the color and created ‘New English White’, a fairly neutral and generalized color easily related to everyone. It has a sense of history while bringing the 21st century into a new decade.”
“R-M THE CODE helps showcase the future of mobility in colors and design. We underpin R-M’s position as a leading innovative premium brand in the Asian refinish market, which provides our customers with creativity and flexibility in the next generation of colors and design,” said Chris Titmarsh, Vice President, Automotive Refinish Coatings, Asia Pacific, BASF.
“With R-M paint, we are motivating designers and engineers to create the concepts of the future through experimental design and challenging R-M’s full potential in innovation. Michael Young’s expertise and skills clearly showcased this and as a result, a new color was born, giving the Acura CDX SUV a new identity,” Chris Titmarsh adds.
Source: BASF