TAGS: Automotive Coatings
BASF ’s Coatings (BASF) division and Jaguar Land Rover's (JLR) global headquarters sign a cooperation agreement with Glasurit® and R-M®, refinish paint brands of BASF, to support the development and implementation of JLR’s Global Body & Paint Program covering 16 importer countries and markets in Asia Pacific.
Collaboration to Exceed Industry Standard in Vehicle Body Repair, Paint Refinish
Under the agreement, the partners will commit to a long-term strategic collaboration that enables them to exceed the industry standard in vehicle body repair and paint refinish. The partnership includes the supply of refinish products and color-matching solutions. Additionally, a dedicated Regional Body & Paint Manager has been appointed to help develop and implement JLR’s Global Body & Paint Program in the region.
BASF will work closely with JLR to ensure the total branded paint solutions meet their stringent repair specifications and process standards, supported from a global support network that offers guaranteed methods and expertise. In addition to Glasurit® and R-M® paint solutions, RODIM®’s user-friendly accessories for painters are included to ensure highest quality and an efficient damage repair process.
Improving JLR’s Authorized Body Shop Facilities
As part of the total offer, BASF is also providing comprehensive Advanced Business Solutions (ABS) that help JLR drive profitability and efficiency within its network of authorized body shops and appointed retailers. This includes a set of innovative services, tools, training, and performance management modules designed to improve the processes and overall performance of JLR’s authorized body shop facilities.
“Last year in March, BASF signed the same agreement with JLR for region Europe. This latest agreement has expanded our global footprint and shows the continued trust and commitment to growing the partnership. JLR is also utilizing the latest technologies from Glasurit® and R-M® to drive growth,” explained Mike Hill, global strategic account management, BASF Automotive Refinish Coatings Solutions Europe.
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There have been some great examples of teams from JLR and BASF working closely to develop the authorized body shop networks in Europe and identifying high quality repairers that not only meet the high standards and expectations of a premium brand, but also address the geographical challenges. Italy is a very good example as we have seen an increase of over 30 percent in its authorized network.”
Source: BASF