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BASF Coatings R–M paint brand at world's largest car show (IAA) in Frankfurt

Published on 2007-08-24. Author : SpecialChem

Münster / Frankfurt -- Sustainability and ecoefficiency are the big issues at the world's largest automotive trade show, the International Motor Show (IAA) taking place in Frankfurt from September 13 to 23. And R-M, BASF Coatings' paint brand, is in on the act. "Renewable raw materials, their processing, and their use in solutions for the automotive industry, are among the core growth segments of the 21st century. So at this leading event, we want to prove that renewables can be coated with a sustainable and eco-efficient paint system and environmentally friendly coating technology," says Thorsten Schlatmann, head of R-M Distribution Germany.

At the IAA, R-M is featuring the BioConcept car, a converted and completely rebuilt Ford Mustang from the Four Motors racing team. Smudo, lead singer in the band Die Fantastischen Vier (The Fantastic Four) and driver of the racing car, has announced he will be putting in an appearance at the tradeshow booth. The car can be viewed at the outdoor exhibition area (Freigelände) 3, Booth F 328 not far from the large exhibition areas and showrooms of BMW and VW.

About one million visitors, including 10,000 journalists from around the globe, are expected to attend the IAA, where more than 1,000 exhibitors from 40 countries will present their latest products. In all, the show covers an area of 220,000 square meters. This year's IAA motto is "See what's driving tomorrow."

The BioConcept car is one of the world's first sustainable racing cars. It consists mainly of biogenic materials based on flax fiber and linseed oil acrylate. On the BioConcept car platform, R-M cooperates among others with the German Aerospace. Center (DLR) in Braunschweig. Here, in the state of Lower Saxony, components of the car were developed and manufactured, then coated with R-M paints by BASF Coatings. The analytical and research work was performed at BASF Coatings laboratories in Münster.

R-M Automotive Refinish: an important part of BASF Coatings

Under the R-M brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R-M Automotive Refinish is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world's most prestigious car companies for its color expertise.

Source: BASF

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