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BASF & Chery Sign Supply Agreement for WB Coatings and Cathodic Ecoat CathoGuard® 800

Published on 2014-12-18. Author : SpecialChem

SÃO PAULO, Brazil and MÜNSTER, Germany -- BASF’s Coatings division is the sole supplier of automotive coatings for the new plant of the Chinese automaker Chery in Jacarei, Brazil, which started operations in August 2014. The shades that BASF will supply are red, white, black, silver and gray. Not only the metal, but also the plastic parts will be painted with BASF's technology. The supply agreement between BASF and Chery includes waterborne coatings and the cathodic e-coat CathoGuard® 800.

The cathodic e-coat is the first layer of the automotive paint system. CathoGuard 800 is in the market an alternative to conventional products that often contain tin. The product has a low solvent content and provides material savings due to its high efficiency. “In addition, the high level of CathoGuard 800 penetration ensures extra protection against corrosion,” said Fabian Garcia, BASF Key Account Manager for Automotive OEM Coatings in Brazil.

Earlier this year, BASF has invested €2.5 million in its Demarchi Coatings site, located in the state of São Paulo, Brazil, to expand its capacity to service Brazil’s automotive industry with waterborne automotive coatings.

In these products, the water replaces most organic solvents, reducing emissions of VOCs (volatile organic compounds) without impairing the quality of the coating or the color tone. “This new technology developed by BASF is therefore an innovative and eco-efficient solution, which is becoming a trend in this market,” added Garcia.

“For us, it is extremely important to establish a strong partnership with our customers. BASF is a company that focuses on innovation and which is always willing to seek the best solutions to suit the customer’s needs. In Chery’s case, with the first plant outside of China, we have a great opportunity to contribute with quality and sustainable products,” said Garcia.

About the Coatings division

BASF’s Coatings division develops, produces and markets innovative automotive coatings, automotive refinishes and industrial coatings as well as decorative paints. It operates sites in Europe, North America and South America as well as Asia Pacific. Within this network, it collaborates closely with its customers all over the world. In 2013, the Coatings division achieved global sales of €2.9 billion. 

About BASF

 BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. BASF creates chemistry – and have been doing so for 150 years. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As one of the world’s leading chemical companies, it combines economic success with environmental protection and social responsibility. Through science and innovation, it enables its customers in nearly every industry to meet the current and future needs of society. Its products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. It has summed up this contribution in its corporate purpose: It creates chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. 

About Chery Automobile Co., Ltd.

Chery Automobile Co., Ltd. trading as Chery and sometimes known by the pinyin transcription of its Chinese name, Qirui, is an automobile manufacturing company headquartered in Wuhu, Anhui, China. It was founded by the Government of China in 1997 and is a state-owned corporation. Chery's principal products are passenger cars, minivans, and SUVs; it sells passenger cars under the Chery marque and commercial vehicles under the Karry brand. Chery is the tenth-largest China-based automaker measured by 2012 output (around 590,000 units).

Source: BASF

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