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B&Q Uses RPC's Containers to Launch Home Eco Brand, Waste Emulsion Based Paint

Published on 2011-03-14. Author : SpecialChem

A new paint, manufactured entirely from waste emulsion, is being launched trialled by B&Q in a plastic pail from RPC Containers Oakham that incorporates 25% postindustrial content.

As the UK's biggest seller of paints for the retail market, B&Q takes a significant interest in the issue of waste from paint. In a major statement of commitment to long-term sustainability, the company is working with innovative supplier Newlife Paints. This eco-friendly company collects paint destined for landfill, separates it into colour batches and reconditions it into useable recycled paints.

Newlife is supplying B&Q with a white emulsion paint to be marketed trialled under the retailer's Home Eco brand, a label that runs across several product types to give consumers a 'greener' alternative.

B&Q wanted packaging that would reflect the sustainable nature of the paint itself by incorporating recycled content, and turned to RPC Oakham, a specialist in the manufacture of paint containers. "We wanted a UK supplier in order to avoid superfluous transportation and therefore to minimise the carbon footprint of the Home Eco paints, and RPC has the best reputation in the UK for incorporating recycled plastic into its containers," explains Sarah Greenaway of B&Q.

The technically challenging brief involved close co-operation with UK suppliers of recycled plastics to ensure a high-grade polymer capable of withstanding the weight of paint. Tests confirmed that the optimum proportion of postindustrial polymer was 25% in order to maintain the highest standard of consumer functionality and convenience.

The injection moulded PP pail is available in a 5 litre size, and labelled with B&Q's distinctive green Home Eco livery. The new paints are being trialled in four branches, in special in-store 'eco shops,' with further roll-out anticipated as the project develops.

About RPC Group

RPC Group is Europe's leading rigid plastic packaging manufacturer and is unusual in that it is able to offer packaging products made by all three conversion processes, blow moulding, injection moulding and thermoforming. It has 41 operations in 11 countries and employs just under 6,000 people. RPC services a comprehensive range of customers, from the largest European manufacturers of consumer products to the smallest national businesses. It has particularly strong positions in the beauty and personal care sector, the vending and drinking cup market, the margarine industry, and in multi-layer sheet and packs for oxygen sensitive food products. Our objectives are to further strengthen RPC's position in these and other sectors of the European market where we can have a significant presence in the market, be in the forefront in product design and development, and have sufficient size to enable us to optimise our production process.

Source: RPC Group


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