Industry News

Axalta Coating Systems Promoted its Paint Range at Goodguys Show in Des Moines

Published on 2015-07-06. Author : SpecialChem

GLEN MILLS, Pa. -- It's time to rev up to celebrate Independence Day weekend! It’s the Goodguys’ 13th Annual Holley National Hot Rod Reunion at the Iowa State Fairgrounds in Des Moines, Iowa on July 3-5. Axalta Coating Systems, among the leading global manufacturers of liquid and powder coatings, supported this show as well as eleven other custom car shows across the country this year. Axalta cruised into Des Moines with a 1932 Ford Coupe, built by Dave Lane for Phil Becker and painted with Axalta’s Cromax® brand paint.

This is one of the top five Goodguys’ events of the year...the big red, white and blue holiday weekend features more than 4,000 1972 and earlier hot rods, customs, muscle cars, trucks and classics that will be on display and showing off! Builders and enthusiasts will gather beachside to network, develop ideas and answer the all-important question, “What color should I paint my new project car?”

Axalta representatives were on hand to offer show attendees amazing examples of automotive art that is created with our brilliant paint including our global refinish brands: Cromax®, Standox® and Spies Hecker®, as well as our Hot Hues™ line of custom colors.

Axalta also promoted its recently announced 2015 Paint Outside the Can contest. The contest is an invitation to unleash creativity using any Axalta-branded coating system to paint and decorate an unused, standard one-gallon paint can. Auto body paint repair requires many skills – problem solving, troubleshooting, critical thinking and time management, to name a few. Axalta organized the contest to give its body shop customers an opportunity to use these skills in a fun, creative way and support their inner artists.

Submissions will be recognized and displayed via certain social media channels throughout the contest. At the end of the contest, which closes September 15, 2015, six “Celebrity Picks” will be selected by industry celebrities who will vote for their favorites based on creativity, execution and degree of difficulty. In addition, six “Fan Favorites” will be chosen by fans based on the number of photo “likes” that these favorites received on Axalta’s Instagram page. Finally, one “Best-in-Show” grand prize winner will be selected from the six “Celebrity Picks”. To learn more, visit the contest website.

About Axalta Coating Systems

Axalta is among the leading global companies focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, its coatings are designed to prevent corrosion, increase productivity and enable the materials it coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology.

Source: Axalta Coating Systems

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